During Dry January, non-drinkers will be pleased to find that there are new, non-alcoholic pizzeria cocktails that are ready to be sipped and savored at Uno Pizzeria & Grill. Ritual Zero Proof, a top-selling spirit alternative, will be debuting on Uno Pizzeria & Grill menus across the nation, offering pizza lovers a way to enjoy high-quality classic cocktails without the alcohol.
The selection of Ritual cocktails at more than 70 Uno Pizzeria & Grill locations nationwide includes non-alcoholic renditions of Margaritas, Hurricanes, the Old Fashioned and Peach Mules. Ritual prides itself on offering the same taste and burn as traditional spirits, and now, pizza lovers can appreciate well-crafted cocktails, whether or not they're feeling in the mood for alcohol.
Ritual Zero Proof Co-Founder, Marcus Sakey, says "Like vegetarian and gluten-free options, people want choices when they go out to eat. It's time for the same power of consumer choice to extend into all beverage menus."
What's Driving This Trend
- Non-alcoholic Pizzeria Cocktails
- Enjoying high-quality classic cocktails without the alcohol provides an opportunity for non-drinkers to experience a new taste sensation during Dry January.
- Spirit Alternatives
- The introduction of Ritual Zero Proof as a spirit alternative offers a disruptive innovation opportunity for the beverage industry to cater to non-drinkers and expand their customer base.
- Consumer Choice in Beverage Menus
- Extending the power of consumer choice to beverage menus creates an opportunity for restaurants to attract a wider range of customers by providing non-alcoholic options.
Who This Affects Most
- Restaurant Industry
- Introducing non-alcoholic cocktails in pizzerias allows the restaurant industry to appeal to a larger audience, including non-drinkers and those participating in Dry January.
- Beverage Industry
- The rise of spirit alternatives like Ritual Zero Proof presents a disruptive innovation opportunity for the beverage industry to tap into the growing demand for non-alcoholic options.
- Alternative Beverage Market
- The availability of non-alcoholic renditions of classic cocktails provides an opportunity for the alternative beverage market to cater to consumers who are looking for drink options without alcohol.
