Spindrift's Nojito is a Nod to a Popular Non-Alcoholic Cocktail
Laura McQuarrie — December 13, 2022 — Lifestyle
References: drinkspindrift & prnewswire
Consumers who desire great-tasting, unsweetened and non-alcoholic beverages can enjoy new flavors from Spindrift, including its first mocktail-style variety, Nojito. Inspired by a non-alcoholic mojito, this flavor stands out as the first from the brand to feature a herb.
"For years, our community has told us that Spindrift is their go-to non-alcoholic beverage of choice," said Bill Creelman, founder and CEO of Spindrift, in a press release, "Our products are something you can offer everyone at the party, no matter where they are or what they're drinking. Nojito is a nod to that."
Other new varieties from the brand include Peach Strawberry, as well as Mint Green Tea and Mango Black Tea, which build on the success of the brand's previously released Half Tea & Half Lemon flavor.
"For years, our community has told us that Spindrift is their go-to non-alcoholic beverage of choice," said Bill Creelman, founder and CEO of Spindrift, in a press release, "Our products are something you can offer everyone at the party, no matter where they are or what they're drinking. Nojito is a nod to that."
Other new varieties from the brand include Peach Strawberry, as well as Mint Green Tea and Mango Black Tea, which build on the success of the brand's previously released Half Tea & Half Lemon flavor.
Trend Themes
1. Mocktail-style Beverages - The rise of mocktail-style non-alcoholic beverages opens up new opportunities for beverage companies to cater to consumers who desire great-tasting and unsweetened drinks.
2. Herbal Flavors - The success of Spindrift's Nojito flavor demonstrates a growing consumer interest in herbal flavors, which could be applied to various food and beverage products.
3. Variety Expansion - As seen with Spindrift's new Peach Strawberry, Mint Green Tea, and Mango Black Tea varieties, expanding product offerings can help brands attract and retain customers.
Industry Implications
1. Beverage - The mocktail-style beverage trend presents opportunities for beverage companies to create unique and delicious non-alcoholic drink options.
2. Tea - Spindrift's new tea flavors, such as the Mint Green Tea and Mango Black Tea, demonstrate opportunities for innovation and experimentation in the tea industry.
3. Snack - Herbal flavors like those found in Spindrift's Nojito could be applied to snack products to create new and unique flavors, giving snack companies the opportunity to stand out in a crowded market.
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