Esmeralda is a Non-Alcoholic Beer with "Tequila"
Laura McQuarrie — May 3, 2021 — Lifestyle
References: mockingbirdspirit & barmagazine
Mockingbird Spirit is diversifying the non-alcoholic tequila alternatives on the market with a new ready-to-drink option that's fit for the summer. Esmerelda takes the form of a non-alcoholic beer that's infused with the familiar taste of tequila and just 0.5% ABV.
The product is vegan and gluten-free and it's a light alternative to many of the usual ready-to-drink summer mocktails that people are familiar with. The non-alcoholic spirit is made with Blue Weber Agave sourced from Mexico, plus a balance of notes from sweet vanilla and cinnamon and spicy habanero. There's also adaptogenic ashwagandha in the golden formula for Esmerelda by Mockingbird Spirit, which means that the product is also packed with functional benefits from the revered medicinal herb.
The product is vegan and gluten-free and it's a light alternative to many of the usual ready-to-drink summer mocktails that people are familiar with. The non-alcoholic spirit is made with Blue Weber Agave sourced from Mexico, plus a balance of notes from sweet vanilla and cinnamon and spicy habanero. There's also adaptogenic ashwagandha in the golden formula for Esmerelda by Mockingbird Spirit, which means that the product is also packed with functional benefits from the revered medicinal herb.
Trend Themes
1. Non-alcoholic Tequila Alternatives - The rise in demand for non-alcoholic beverages, combined with the popularity of tequila, presents an opportunity for innovative non-alcoholic tequila alternatives that cater to consumers looking for healthier options.
2. Functional and Adaptogenic Beverages - The use of adaptogenic ingredients in non-alcoholic beverages can offer a competitive advantage, providing consumers with functional benefits for their health and wellness.
3. Ready-to-drink Mocktails and Summer Beverages - There is a growing demand for refreshing and convenient non-alcoholic beverages that cater to the summer season and the desire for easy-to-serve options.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the demand for non-alcoholic tequila alternatives by exploring innovative ingredients and formulations that offer functional benefits and cater to consumer preferences for healthier options.
2. Alternative Alcohol Industry - The alternative alcohol industry has an opportunity to expand its offerings beyond traditional non-alcoholic beer and wine alternatives, and explore innovative ready-to-drink options that cater to consumer demand for unique and exciting flavors and experiences.
3. Wellness and Health Industry - The wellness and health industry can explore opportunities to collaborate with the beverage industry and incorporate adaptogenic and functional ingredients into non-alcoholic beverages that cater to consumers seeking healthier options for their lifestyle and wellbeing.
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