Zero-Proof Craft Tequilas

La Planta Reposado Tequila Alternative is Made with Button Mushrooms

Using the same techniques used to perfect IPAs, porters and blonde ales, Bravus Brewing Co. founder Philip Brandes launched La Planta Reposado Tequila Alternative under Phil & Goode.

Thanks to a proprietary manufacturing process, alcohol is kept under 0.5% ABV. This premium, non-alcoholic agave spirit is made with high-quality ingredients like oak, filtered water, natural tequila flavor and white button mushroom fiber extract, which serves as both a natural preservative and a functional ingredient.

"It’s pretty amazing how close to the real thing La Planta tastes," Brandes shared in a press release, "Whereas other tequila alternatives have to be mixed in a cocktail, La Planta is right at home neat or over ice with a twist of lime.”

Mushroom-infused Spirits
The use of button mushroom fiber extract in non-alcoholic spirits introduces a novel way to preserve and add functionality to beverages.
Low-abv Alcohol Alternatives
Maintaining alcohol content under 0.5% ABV while preserving the essence of traditional spirits offers a unique selling proposition for health-conscious consumers.
Craft Non-alcoholic Beverages
Applying craft brewing techniques to create non-alcoholic spirits opens new avenues for artisanal beverage makers to diversify their product lines.

Sectors Adopting This

Non-alcoholic Beverage Industry
Rising demand for non-alcoholic options that don't compromise on taste highlights a growing market segment.
Functional Foods and Beverages
The incorporation of natural ingredients with preservative and functional benefits can appeal to health-focused consumers.
Craft Spirits Industry
The adaptation of craft brewing techniques in spirit production could influence traditional and non-traditional craft spirit markets alike.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 52%
Freshness 29%