This Pokemon breakfast cereal offers a playful start to one's morning, arriving as a colorful re-imagination of a popular breakfast treat. The nostalgia and novelty of Pokemon lends itself perfectly to consumer desires, as 2020 has resulted in an increased need for comfort and escapism.
As a result, the brand has been launching numerous products and activations that range from furniture to ASMR videos. This cereal collaboration is another example, arriving after a collaboration with General Mills. The breakfast treat is a berry- flavored offering, taking on the cereal brand's Berry Blast flavor. Now, the cereal features Pikachu-shaped marshmallow bites alongside black and red puff balls.
A new box design staring Pikachu also hits the shelves.
Image Credit: General Mills