Playmates announced the 'Star Trek Universe' collection of nostalgic toy figurines based on the popular sci-fi series 'Star Trek.' The Star Trek Universe collection features figurines from three of the most popular Star Trek series, including 'Discovery,' 'The Next Generation,' and 'Wrath of Khan.'
The figurines are replicas of characters, ships, and weapons in the series, including icons such as Spock, Picard, Kirk, and more. Additionally, the lineup features a replica Starship Enterprise and Phaser weapon. The figurines are almost 12-inches tall and feature 14 points of articulation, meaning they can be positioned into different display poses at will. The Starship Enterprise model, on the other hand, is 18-inches in size, featuring realistic proportions to itself, but not an equal scale to the crew models.
Image Credit: Playmates
What Makes This Trend Stand Out
- Nostalgic Toy Revival
- There is an opportunity for companies to create collections of retro toys that tap into nostalgic sentiments and target older demographics.
- Sci-fi Franchise Merchandise
- There is potential for companies to develop a range of sci-fi merchandise beyond the typical movie merchandise to target a wider fan base.
- Multiplatform Fandom Engagement
- There is an opportunity to create engaging fandom experiences through multiplatform experiences incorporating collectibles, media, and social media.
Sectors Adopting This
- Toy Manufacturing
- Toy companies that look back to past franchises and capitalize on nostalgia can keep innovating within the manufacturing and marketing processes.
- Entertainment Licensing
- Companies can market a wider range of entertainment licensing merchandise that goes beyond the typical for an increasingly wider demographic.
- Social Media Marketing
- Companies can create engaging social media brand campaigns that draw attention from both fans of original content and nostalgic collectors.
