This list of toy trends in November 2022 emphasizes the growing popularity of "kidult"-focused products that appeal to children, students, and consumers who are kids at heart. While products like these often rely on themes of nostalgia and scarcity for marketability, part of the fascination lies within the idea of healing one's inner child.
A notable example is the instructional science kit 'Just Add Baking Soda,' which was released by Griddly Games. This kit offers over 20 at-home science experiments that can be enjoyed by both kids and adults. The user may make decorations, bath bombs, volcanoes, and more by adding baking soda while learning about chemical reactions and scientific procedures.
Similarly, General Mills is reintroducing its popular ‘Cereal Squad’ collectible toys in specially marked boxes of its cereals. Consumers are encouraged to collect all of the characters in the series, while the Wendell the Baker toy, largely regarded as General Mills' most well-known character from the 1990s, is an exclusive addition for 2022.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
