'Christmasville Cove' is a new Tennessee-based toy retailer founded by a couple who found there was a gap in the market for nostalgic, culturally-relevant toys for all ages. As a result, the store focuses on serving nostalgic toys to adults, reminiscent of the 70s, 80s, and 90s generations, while it simultaneously serves toys relevant to modern pop culture for all ages.
There are currently five Christmasville Cove locations across Tennessee, with the most recent one opening earlier this year. One of the co-founders, Eric Hoagland, stated: "We want everybody — no matter what their age or gender — to be able to shop here,” when speaking on the fact that inclusive toys are often difficult to find, especially when the market is oversaturated with stereotypes, such as dolls for girls or toy cars for boys.
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What's Driving This Trend
- Nostalgic Toys
- Entrepreneurs can capitalize on nostalgia by creating unique retail spaces that serve culturally-relevant toys reminiscent of past eras.
- Gender-inclusive Toys
- Businesses can tap into a growing demand for gender-inclusive toys by offering a diverse range of products for all ages and genders.
- Pop Culture-inspired Toys
- Incorporating modern pop culture trends into toy design and marketing can help businesses stay relevant and appeal to younger generations.
Who This Affects Most
- Retail
- Toy retailers like Christmasville Cove can disrupt the market by catering to a wide range of ages and interests, beyond traditional gender and age stereotypes.
- Toy Manufacturing
- Opportunities exist for toy manufacturers to incorporate more diverse and inclusive designs into their product lines, appealing to a wider audience and industry growth potential.
- Marketing
- Toys marketed using nostalgia to appeal to adults and pop culture trends to appeal to younger generations can benefit businesses seeking to establish themselves as a unique and relevant brand in a crowded market.
