This holiday season, Furby-themed holiday trees called Furbtrees are popping up in major European cities like London and Paris, treating people of all ages to playful, nostalgic experiences via augmented reality. The toy-themed trees are made up of Furbies and one Furblet in place of a star. Earlier this year, Furby introduced Furblets as a miniaturized version of the beloved 90s toy a new generation. These personality-packed musical toys are as interactive as ever, and ready to share the magic of Furby that kids have fallen in love with for generations.
Millennial parents are bridging generational gaps by gifting their kids nostalgic 90s toys—and reimagined versions of them—creating a delightful bond that unites multiple generations through shared childhood memories.
What's Driving This Trend
- Nostalgic Toy Revival
- Millennial parents are bridging generational gaps by gifting their kids nostalgic 90s toys—and reimagined versions of them.
- Playful Augmented Reality
- Furbtrees are treating people of all ages to playful, nostalgic experiences via augmented reality.
- Inter Generational Bond
- The toy-themed trees are creating a delightful bond that unites multiple generations through shared childhood memories.
Who This Affects Most
- Toy Manufacturing
- The revival of nostalgic 90s toys and their reimagined versions presents opportunities for the toy manufacturing industry.
- AR Technology
- The playful augmented reality experiences offered by Furbtrees open up new opportunities for the AR technology industry.
- Family Entertainment
- The creation of intergenerational bonds through toy-themed trees provides opportunities in the family entertainment industry.
