Category
Tech
Delegated Interfaces
Trend cluster
Category
Boating
Metaverse
Boating companies are adapting to the Web3 landscape with metaverse programs.
4.7
Trend score
Trend
What is the Boating Metaverse trend?
Boating Metaverse: Companies in the boating space have begun entering the metaverse through virtual reality experiences and collectible NFTs. These brands are adapting to the changing Web3 landscape either through the launch of their own metaverses, or by partnering with established metaverses.
Insight
The consumer insight behind the Boating Metaverse trend
Consumers interested in the boating industry and boating products actively search for new ways to enjoy the age-old lifestyle. This desire has placed pressure on the traditional boating industry to modernize with experiences that simultaneously appeal to boaters and tech-savvy consumers outside of the hobby. The metaverse and Web3 provide new experiences to existing consumers while offering improved accessibility for consumers who wish to engage with the hobby, as the metaverse can be accessed from anywhere.
Trend themes
Themes within the Boating Metaverse trend
Three behaviours holding the trend together01
Boating Metaverse
Companies in the boating space have begun entering the metaverse through virtual reality experiences and collectible NFTs.
02
Luxury Digital Assets
Virtual luxury assets such as yachts can be sold as NFTs, providing a profitable exchange for wealthy bidders.
03
Yachting-Focused Metaverses
Specialized metaverse projects that focus on specific hobbies, such as the Yacht Metaverse, offer niche experiences and expand industries into entirely new mediums.
Industry implications
What the Boating Metaverse trend means for industry
Where the trend changes the playbookFor
Boating Industry
The traditional boating industry must modernize and adapt to changing technology by incorporating virtual experiences and assets to attract and engage consumers.
For
Luxury Industry
The sale of luxury digital assets as NFTs offers a profitable exchange for the luxury industry to explore, while status symbols continue to be highly sought after in both the real and virtual worlds.
For
Virtual Reality Industry
The metaverse provides accessible and immersive virtual reality experiences, creating a new medium of engagement and entertainment that can be harnessed by a wide range of industries.
Workshop question
How is your brand leveraging the metaverse to engage the modern consumer?
Trend signals
Trend signals for Boating Metaverse
Trend score 4.7 out of 10, from popularity 63%, activity 67%, freshness 13%.
Popularity63%
Activity67%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Boating Metaverse trend
4 featured examples from Nov 11, 2022CategoryTech
Metaverse Mega Yachts
Republic Realm Sold the 'Metaflower Super Mega Yacht' for $650,000
Expanding the luxury market into the metaverse through the creation and sale of high-profile NFTs and digital assets.
CategoryArt & Design
Super Yacht NFTs
'Cloud Yachts' Listed a 63 Metre Digital Super Yacht as an NFT for $95 Million
The rise of virtual assets continues to challenge traditional notions of ownership, creating new business models and market segments for companies that specialize in trading and r…
CategoryTech
Yachting-Focused Metaverses
The YACHTING METAVERSE is a Virtual Habitat for the Yachting Lifestyle
Luxury yacht manufacturers can leverage the YACHTING METAVERSE to showcase their products and attract a new audience of potential buyers who are interested in yachting as an immer…
CategoryTech
Boating Metaverse Initiatives
Correct Craft Annouced its Metaverse Brand 'Meta Marine'
The boating industry can benefit from metaverse technology by creating virtual experiences and products for customers and promoting their brands through cutting-edge channels.
