Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Kids'
Production
Toy brands help children learn the foundations of production and content.
6.5
Trend score
Trend
What is the Kids' Production trend?
Kids' Production: Brands are helping foster children's interest in creating content with toys and products that help kids learn the basics of recording--and even editing--content. These toys are especially popular as more kids show interest in digital creative expression.
Insight
The consumer insight behind the Kids' Production trend
In order to appeal to young Gen Z, brands are having to pay special attention to the tools and lifestyles these children are being raised with. As digital natives, this generation has an inherent connection with the virtual world, and brands that tap into this connection will be able to pique Gen Z's interest.
Trend themes
Themes within the Kids' Production trend
Three behaviours holding the trend together01
Kid-Friendly DIY Kits
Toy brands are creating production kits that help kids create their own digital content, sparking interest in digital creative expression.
02
Hybrid Digital Cameras for Kids
Kid-Friendly instant cameras provide easy-to-use digital features and inkless, instant printing of their photographs.
03
Sensory ASMR Toys
Toys that help children create their own ASMR boards while engaging in tactile play support the mental health of kids.
Industry implications
What the Kids' Production trend means for industry
Where the trend changes the playbookFor
Toy Industry
Toy companies can develop inventive ideas focused on facilitating DIY digital content creation, appealing to Gen Z children.
For
Technology Industry
Tech firms can create kid-friendly products that are easy to use and double up as multi-functional devices, promoting digital learning to kids.
For
Mental Wellness Industry
Companies can create toys that aid emotional regulation in children, aligning with mental health and wellness standards.
Workshop question
How is your brand adapting to the preferences of today's digital natives?
Trend signals
Trend signals for Kids' Production
Trend score 6.5 out of 10, from popularity 89%, activity 92%, freshness 15%.
Popularity89%
Activity92%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Kids' Production trend
9 featured examples from Feb 24, 2020 to Mar 27, 2023CategoryTech
Child-Friendly Photography Equipment
The Conceptual Milo x LEICA Camera is Intuitive to Use
Manufacturers of toys and games can explore designing playful photography equipment that parents and children can use together.
CategoryLife-Stages
Record-Making Music Kits
The Teenage Engineering PO-80 Record Factory Kit is Retro
The audio equipment industry has an opportunity to further develop and market retro-style audio recording equipment to meet the increasing demand for a vintage audio experience.
CategoryTech
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
The 'Potto' toy camera is an example of new and innovative toys that encourage creativity and interaction in children.
CategoryTech
Playful Thermal Printer Cameras
The Children’s Print Camera by Koool Design is Easy to Use
Disruptive innovation opportunity: Expand product lines to include interactive cameras that incorporate printing technology.
CategoryTech
Kid-Friendly Instant Cameras
The myFirst Insta Wi is a Polaroid Camera for Kids
The myFirst Insta Wi is a disruptive innovation opportunity for the toy industry to expand their product lines and appeal to tech-savvy kids and parents.
CategoryLife-Stages
Kid-Friendly Influencer Kits
The Studio_Creator 2 Video Maker Kit Has a Ring Light & Green Screen
The toy industry can leverage the trend of kid-friendly influencer kits, offering even more tools and creative resources for young content creators.
CategoryLife-Stages
Kid-Safe Camera Kits
The KidiZoom Creator Cam Provides the Essentials for Making Video Content
The kid-friendly camera kits present a disruptive innovation opportunity for the educational technology industry, allowing for the integration of video creation into learning acti…
CategoryLife-Stages
ASMR Recording Cubes
The ASMR Recorder Cube Records Soothing Sounds for Multi-Sensory Play
Developing toys with sensory elements that support mental health and emotional regulation.
CategoryLife-Stages
Kid-Friendly Instant Cameras
The myFirst Camera Insta Wi is a Hybrid Product with Inkless Printing
The consumer electronics industry can explore combining digital and instant camera functionalities, creating innovative hybrid products for photography enthusiasts.
