Category
Fashion
Scaled Restraint
Trend cluster
Category
Neon
Pervasian
The return of neon fashion and simultaneous integration of fluorescent interiors.
5.6
Trend score
Trend
What is the Neon Pervasian trend?
Neon Pervasian: Neon is coming back as one of the hottest fashions for daring dressers, a sharp contrast to the dull greys on the other end of the style spectrum. It’s also debuting in untraditional places like fluorescent animals. The neon fad reflects a strong desire to be noticed and to stand out.
Trend themes
Themes within the Neon Pervasian trend
Three behaviours holding the trend together01
Neon Fashion
Neon fashion is making a comeback as one of the hottest fashions for daring dressers, reflecting a strong desire to be noticed and to stand out
02
Glow-in-the-Dark Animals
Glow-in-the-dark animals using genetically modified florescent protein as a way to study pollutants in fish and water without harming the ecosystem
03
Rainbow Fashion
The rise of crayon-box couture is no coincidence; the fashion industry is embracing the more fantastical, fun and child-like aspect of adornment as an antidote to the sleek, harsh style that dominated the runway for quite some time
Industry implications
What the Neon Pervasian trend means for industry
Where the trend changes the playbookFor
Fashion & Apparel
The fashion and apparel industry can leverage neon colors and rainbow designs to add a sense of fun and child-like elements to clothing lines
For
Animal Testing & Research
Genetically modified florescent protein in animals provides a non-intrusive way to study pollutants in fish and waterways for the ecologically conscious industry
For
Personal Care & Household Products
The household industry can introduce vibrantly colored products like Renova's neon TP that adds a crisp design to an item that's otherwise overlooked
Trend signals
Trend signals for Neon Pervasian
Trend score 5.6 out of 10, from popularity 74%, activity 85%, freshness 8%.
Popularity74%
Activity85%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Neon Pervasian trend
10 featured examples from Dec 16, 2007 to Jun 27, 2008CategoryFashion
Neon Fashion
Victoria Beckham's Vibrant Yellow Tube Dress
Fashion brands and designers can embrace neon fashion trends and incorporate them into their collections.
CategoryUnique
Glow-in-the-Dark Animals
Fluorescent Green Pigs
Using genetic engineering to develop new applications for medicine, agriculture, and environmental solutions.
CategoryFashion
Neon Fashion
Electric Clothes & Accessories
Disruptive innovation opportunity: Use neon fashion as an entry point to explore sustainable and eco-friendly practices within the fashion industry.
CategoryArt & Design
Neon Denim
Cali Glow In The Dark Denim
Fashion companies can utilize glow-in-the-dark technology and limited edition runs to differentiate their product and increase demand.
CategoryUnique
Glowing Cats
Genetic Clones With Skin that Glows
Application of genetic cloning and fluorescent protein technology can revolutionize the study of genetic diseases and aid in developing treatments.
CategoryUnique
Genetically Engineered Pets
Fluorescent GloFish
The pet industry can capitalize on the trend of genetically-engineered pets by offering new and innovative products and services that cater to the needs and desires of pet owners…
CategoryLuxury
Rainbow Fashion
Vibrant & Multi-Colored Is Hot
Incorporating vibrant and multi-colored designs into clothing lines to attract customers seeking a more expressive and joyful style.
CategoryArt & Design
Colored Toilet Paper
Renova Adds Neon TP (Update)
Toilet paper manufacturers can capitalize on the trend of colored toilet paper by expanding their product lines and offering a variety of colors and designs to cater to different…
CategoryFashion
Neon Fashion
Hues to Highlight Spring
Fashion industry could leverage neon and shocking colors to create trendy, fashionable pieces that push boundaries and capture attention.
CategoryFashion
Vibrant Yellow Fashion
Sunny Shades for Summer
Fashion brands can integrate vibrant yellow fashion into their summer collections.
