Category
Fashion
Collaged Uppers
Trend cluster
Category
Male
Lingerie
Feminine characteristics in the new male lingerie movement.
6.6
Trend score
What's Happening
What is the Male Lingerie trend?
Male Lingerie: Whether it’s the rise in openly gay marriages, or simply a desire to dress up more for romantic encounters in general, men are expressing a yearning to dress in erotic, fem-style lingerie. This trend opens up an unlimited amount of new product categories that only need a simple refit.
Evidence
Examples of the Male Lingerie trend
CategoryNaughty
AussieBum Wondercup
The Wonderbra of Men's Swimwear
The fashion industry can explore disruptive innovation in creating new and innovative padded underwear and body-enhancing swimwear for men.
CategoryNaughty
Men's Lingerie (UPDATE)
Vizeau Sexy Skivvies
With the rise of men's lingerie, there is a disruptive innovation opportunity for traditional lingerie makers to cater to the expanding market and break the gender stereotypes.
CategoryFashion
Padded Underwear for Men
Super Shaper Buns Briefs
Fashion brands can explore the creation of innovative men's underwear that enhances specific areas of the body.
Trend themes
Themes within the Male Lingerie trend
Three behaviours holding the trend together01
Rise of Male Lingerie
The trend of men wanting to dress in erotic, feminine-style lingerie is opening up an unlimited amount of new product categories.
02
Padded Underwear for Men
The trend of enhancing the backside of men's underwear is creating room for disruptive innovation in the underwear industry.
03
Metrosexuality Underwear
The trend of male lingerie taking over the market is posing a new opportunity for fashion retailers to tap into.
Industry implications
What the Male Lingerie trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The rise of male lingerie and new product categories presents a disruptive innovation opportunity for fashion retailers.
For
Underwear Industry
The trend of padded underwear for men is generating a shift in the underwear industry.
For
Entertainment Industry
Male lingerie is making its way into mainstream entertainment, providing an opportunity for brands to capitalize on this trend.
Trend signals
Trend signals for Male Lingerie
Trend score 6.6 out of 10, from popularity 96%, activity 94%, freshness 8%.
Popularity96%
Activity94%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
