Australian fashion house AussieBum has created the Wondercup. The Wondercup is the men's equivalent of a Wonderbra, which means padded underwear to make you appear like more of a man. AussieBum founder Sean Ashby stated, "This design uses all of the natural assets of the person, whether they be big, small or indifferent. It basically lifts, separates and extends."
Does the brand sound familiar? Last year, AussieBum brought us Vitamin Enriched Underwear.