These concept ads related to child-protection are very disturbing. But so is the subject matter.
Domestic violence is a serious issue that can leave a child scarred for life. This ad campaign, with realistic looking blood, drives the point home. The child protection agencies are intended to shield children from pedophilia and human trafficking, and these ads would shockingly reinforce their mission. Still, I am not sure if it is a good idea to have these big billboards installed around town where innocent kids can see them. In short, it's probably a good idea that they did not implement these concept ads.
UPDATE: The NSPCC tells us that they did not do these ads and the text above has been updated accordingly...
Check out some more youth shockvertising: