Creative Corivalry

Using contests and competitions to get consumers to engage with a brand

Implications - Humans are innately competitive, constantly struggling to prove themselves in battles of dominance. Contests are huge opportunities to engage consumers and encourage brand interaction. Challenges can range from designing logos, to Photoshop contests, to creating art out of branded cans.
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
53,737 Total Clicks
Nov 07 - Sep 08
Warm
MarketingBusinessInteractiveBranding
Featured Examples
Concept Car Contest on Facebook - Mazda Design Challenge
SCORE 4.9
Average 11,223 Clicks Pub: Nov 13, 07
Concept Car Contest on Facebook
Mazda Design Challenge
Mazda tried their hand at engaging with younger generations through the use of Facebook in a recent concept car design contest. The Mazda Design Challenge asked Facebook users to help design the 2018… [More]
Citroen Design Competition - Citroen Sledge Wins C-Design Contest
SCORE 3.8
Mild 11,156 Clicks Pub: Apr 24, 08
Citroen Design Competition
Citroen Sledge Wins C-Design Contest
French auto makers Citroen ran the C-Design competition to see what designers could come up with using nothing but Citroen car parts and their logo in the design. The winner was Ognyan Bozhilov who designed… [More]
Design a Doc - Dr Martens FREEDM Contest
SCORE 4
Mild 13,430 Clicks Pub: May 1, 08
Design a Doc
Dr Martens FREEDM Contest
Think Dr. Martens are boring? Think you know how to make them better? Doc is listening. They've created a contest, aptly named FREEDM, that gives anyone the freedom to express their footwear design ideas.… [More]
All-Star Show Design Contest - Converse Chuck Taylor MyChucks Competition
SCORE 3.7
Mild 8,449 Clicks Pub: May 11, 08
All-Star Show Design Contest
Converse Chuck Taylor MyChucks Competition
Converse has teamed up with Eastbay and Utah Jazz Basketball star Kyle Korver to launch MyChucks, a contest inviting participants to design a Chuck Taylor All Star shoe with the chance to win the ultimate… [More]
Giant Urban Artvertising Contest - Diesel Wall
SCORE 3.2
Mild 5,764 Clicks Pub: Mar 24, 08
Giant Urban Artvertising Contest
Diesel Wall
For the last few years, Diesel has held annual competitions to create an ad campaign to dominate the walls of major cities. Since "Big ideas need big spaces," the Diesel Walls are ready for updated expansions… [More]
ArtVertising II - 'HUGO Create' Contest
SCORE 4.7
Average 3,715 Clicks Pub: Feb 11, 08
ArtVertising II
'HUGO Create' Contest
In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The… [More]
Related Examples
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