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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,375 more

Creative Corivalry

Using contests and competitions to get consumers to engage with a brand

Implications - Humans are innately competitive, constantly struggling to prove themselves in battles of dominance. Contests are huge opportunities to engage consumers and encourage brand interaction. Challenges can range from designing logos, to Photoshop contests, to creating art out of branded cans.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 5 Examples:
120,759 Total Clicks
Date Range:
Nov 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Concept Car Contest on Facebook
Concept Car Contest on Facebook
Mazda Design Challenge
Mazda tried their hand at engaging with younger generations through the use of Facebook in a recent concept car design contest. The Mazda Design Challenge asked Facebook users to help design the 2018… MORE
Citroen Design Competition
Citroen Design Competition
Citroen Sledge Wins C-Design Contest
French auto makers Citroen ran the C-Design competition to see what designers could come up with using nothing but Citroen car parts and their logo in the design. The winner was Ognyan Bozhilov who designed… MORE
Design a Doc
Design a Doc
Dr Martens FREEDM Contest
Think Dr. Martens are boring? Think you know how to make them better? Doc is listening. They've created a contest, aptly named FREEDM, that gives anyone the freedom to express their footwear design ideas.… MORE
All-Star Show Design Contest
All-Star Show Design Contest
Converse Chuck Taylor MyChucks Competition
Converse has teamed up with Eastbay and Utah Jazz Basketball star Kyle Korver to launch MyChucks, a contest inviting participants to design a Chuck Taylor All Star shoe with the chance to win the ultimate… MORE
Giant Urban Artvertising Contest
Giant Urban Artvertising Contest
Diesel Wall
For the last few years, Diesel has held annual competitions to create an ad campaign to dominate the walls of major cities. Since "Big ideas need big spaces," the Diesel Walls are ready for updated expansions… MORE
play_circle_filled ArtVertising II
ArtVertising II
'HUGO Create' Contest
In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The… MORE
play_circle_filled High-Energy Art Contests
High-Energy Art Contests
Red Bull Art of Can (UPDATE)
The annual Red Bull Art of Can Exhibition will be held this July in Houston, Texas. Showcases of the recycled art medium seem to become more and more elaborate each year, since the first such exhibition… MORE
play_circle_filled Design Google's Logo
Design Google's Logo
Doodle 4 Google Competition
I don’t think I only speak for myself when I say I had a tendency to doodle in class when growing up. If only I could go back in time... then I would enter the Google Doodles contest. Announcing a… MORE
play_circle_filled Incredibly Bizarre Competitions
Incredibly Bizarre Competitions
Power Tools and Household Item Racing
Power tool racing. Oh yeah, I am so there. Take a look at these cute little baby dolls riding dangerous power tools... smashing into baby strollers. Fire! This has Kentucky written all over it. If… MORE
User Generated Soundtracks
User Generated Soundtracks
Samsung F400 Ad Contest
Loads of bands have hit the big time after being featured in adverts including The Dandy Warhols, Devendra Benhardt, Jet and the Ting Tings. Now mobile phone company Samsung is letting young, up-and-coming… MORE
Inviting Customers to Report on Fashion
Inviting Customers to Report on Fashion
H & M's Tokyo Next Contest
H & M is giving away a free trip to Japan’s luxury district to one lucky individual through its “Tokyo next” contest. The winning vibrant personality will report the hottest happenings in the… MORE

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