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Creative Corivalry

Using contests and competitions to get consumers to engage with a brand

Implications - Humans are innately competitive, constantly struggling to prove themselves in battles of dominance. Contests are huge opportunities to engage consumers and encourage brand interaction. Challenges can range from designing logos, to Photoshop contests, to creating art out of branded cans.

SCORE 4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 0 Related: 53,737 Total Clicks

Date Range: Nov 07 - Sep 08

Trending: Warm

Consumer Insight Topics: Marketing Business Interactive Branding

Featured Examples

Concept Car Contest on Facebook - Mazda Design Challenge

SCORE 4.9

Average 11,223 Clicks Pub: Nov 13, 07

Concept Car Contest on Facebook

Mazda Design Challenge

Mazda tried their hand at engaging with younger generations through the use of Facebook in a recent concept car design contest. The Mazda Design Challenge asked Facebook users to help design the 2018… [More]

Citroen Design Competition - Citroen Sledge Wins C-Design Contest

SCORE 3.8

Mild 11,156 Clicks Pub: Apr 24, 08

Citroen Design Competition

Citroen Sledge Wins C-Design Contest

French auto makers Citroen ran the C-Design competition to see what designers could come up with using nothing but Citroen car parts and their logo in the design. The winner was Ognyan Bozhilov who designed… [More]

Design a Doc - Dr Martens FREEDM Contest

SCORE 4

Mild 13,430 Clicks Pub: May 1, 08

Design a Doc

Dr Martens FREEDM Contest

Think Dr. Martens are boring? Think you know how to make them better? Doc is listening. They've created a contest, aptly named FREEDM, that gives anyone the freedom to express their footwear design ideas.… [More]

All-Star Show Design Contest - Converse Chuck Taylor MyChucks Competition

SCORE 3.7

Mild 8,449 Clicks Pub: May 11, 08

All-Star Show Design Contest

Converse Chuck Taylor MyChucks Competition

Converse has teamed up with Eastbay and Utah Jazz Basketball star Kyle Korver to launch MyChucks, a contest inviting participants to design a Chuck Taylor All Star shoe with the chance to win the ultimate… [More]

Giant Urban Artvertising Contest - Diesel Wall

SCORE 3.2

Mild 5,764 Clicks Pub: Mar 24, 08

Giant Urban Artvertising Contest

Diesel Wall

For the last few years, Diesel has held annual competitions to create an ad campaign to dominate the walls of major cities. Since "Big ideas need big spaces," the Diesel Walls are ready for updated expansions… [More]

SCORE 4.7

Average 3,715 Clicks Pub: Feb 11, 08

ArtVertising II

'HUGO Create' Contest

In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The… [More]