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ArtVertising II

'HUGO Create' Contest

— February 11, 2008 — Marketing
In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The entry period is (February 5 - March 5, 2008) and the winners will be announced on April 1, 2008.

The contest targets creative people from all-over the world and gives them the chance to express themselves and develop unique designs for the iconic HUGO fragrance. It acts as a spotlight for creative talents from around the world. In 4 rounds, participants are challenged to turn the iconic HUGO fragrance bottle into something innovative, irreverent or otherwise exceptional. The 10 best entries of every round will receive cash prizes of $500 US.

For more details and information, visit www.hugocreate.com

Hugo follows in the steps of Red Bull, who recently utilized a similar artistic strategy, check the following posts:

Trend Themes
1. Artistic Marketing Contests - There is an emerging trend in marketing among brands to use artistic contests and competitions to build buzz and hype products.
2. Brands Collaborating with Creators - More and more brands are partnering with creators, including artists and designers, to create unique designs.
3. Crowdsourced Design - Contests and challenges like HUGO Create are part of a growing trend of crowdsourced design, which allows for a wider range of creative ideas to be explored.
Industry Implications
1. Fragrance - Fragrance companies like HUGO can use artistic contests and collaborations to reinvigorate interest in their products.
2. Marketing - Marketing professionals can take advantage of the trend of artistic contests to create innovative campaigns that engage consumers in new ways.
3. Design - Design and creative industries can benefit from crowdsourced design contests to identify new and unique talent and ideas.
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