Mazda tried their hand at engaging with younger generations through the use of Facebook in a recent concept car design contest.
The Mazda Design Challenge asked Facebook users to help design the 2018 Mazda3, the manufacturer's best international selling vehicle.
To wrap up the challenge, Franz von Holzhausen, director of Mazda design and his team, along with contest winner, Mallory McMorrow (yes, a woman!) will create a clay concept car live at the upcoming LA Auto Show.
They'll begin the challenge while I'm there on Nov. 14, the first media day, and the completed model will be unveiled on November 24.