Mazda tried their hand at engaging with younger generations through the use of Facebook in a recent concept car design contest.
The Mazda Design Challenge asked Facebook users to help design the 2018 Mazda3, the manufacturer's best international selling vehicle.
To wrap up the challenge, Franz von Holzhausen, director of Mazda design and his team, along with contest winner, Mallory McMorrow (yes, a woman!) will create a clay concept car live at the upcoming LA Auto Show.
They'll begin the challenge while I'm there on Nov. 14, the first media day, and the completed model will be unveiled on November 24.
Concept Car Contest on Facebook
More Stats +/-
Gender Neutral Clothing Stores
Co-Branded Spring Cosmetic Collections
Chocolate Avocado Easter Eggs
Hypoallergenic Baby Care Collections
Recycled Cotton Dress Shirts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.