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Parenting becomes a style statement for Millennial Fathers
Implications - Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
73,462 Total Clicks
Nov 16 - Jun 17
This Month and Warm
Dads prioritize self-care as a form of stress relief
Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
88,245 Total Clicks
May 16 - Jun 17
This Month and Average
Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated rereleases of cult footwear of the era and hard to acquire yet undoubtably covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers without the same accessibility are fast incorporating the aesthetic with the influx of unapologetically 90's pieces newly emerging from both brands of that era and savvy streetwear and skate brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture and it's incidental role in the acceleration of the nostalgia cycle in fashion, but also by being part of a movement forcing traditional fashion institutions consider alternative in a possible 'See Now, Buy Now," model. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
201,582 Total Clicks
Dec 16 - Jun 17
This Month and Hot
Streetwear looks take inspiration from the world of motorsports
Implications - As tastemakers look for new sources of inspiration outside of the formal fashion world, many are opting to incorporate iconography and designs that reference the world of motorsports. This progression demonstrates the all-encompassing nature of apparel trends and speaks to the continuation of obscure references as cultural currency. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
76,863 Total Clicks
Sep 16 - May 17
This Quarter and Warm
Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
97,292 Total Clicks
Aug 16 - Mar 17
This Year and Hot
Sneaker collections incorporate festive holiday drops
Implications - Sneaker brands have moved to incorporate a more expansive succession of holiday drops that serve to capitalize on the excitement of festive nostalgia, the thrill of a limited release and the inherent desire to find a shoe that provides a means of self-expression. This progression demonstrates that when serving passionate fan bases such as the sneaker and streetwear communities, individuals are remaining open to imaginative releases due to a culture that views the ability to stay on top of the fast succession of releases as a social badge of honor. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
204,828 Total Clicks
Jan 16 - Mar 17
This Year and Warm
FashionLifestyleFashion for MenShoes
Unique co-branded outerwear lines help cross-pollinate brand fans
Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
115,739 Total Clicks
Apr 16 - Mar 17
This Year and Warm
Trend Hunter Services
Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
101,444 Total Clicks
Dec 15 - Jun 16
Warm
Men's grooming strays from its pharmaceutical, function-based skew
Implications - Men's grooming and skincare commonly skews toward apothecary-style branding and function-based features to alleviate a fear of appearing too feminine. Recently, however, a shift can be seen toward unabashedly aesthetic-based men's care bordering on cosmetic. This coincides with a shift in what it means to be "manly," ushered in by social media-age communication, which breaks down barriers and encourages empathetic thinking. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
93,528 Total Clicks
Jan 16 - Apr 16
Warm
FashionCosmeticsFashion for Men
Men search for hair styles and products that increase volume
Implications - Though historically an underserved market, men's haircare and grooming is now a rapidly growing category ripe with potential. Following the natural progression of the celebrity-sanctioned "man bun" trend, which called for length, men are now in search of increased volume. As self-care and personal grooming continues to become more prevalent among men, they will also increase their desire to experiment with aesthetics and products. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
249,831 Total Clicks
Jan 15 - Mar 16
Warm
FashionHairFashion for Men