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Brands market cosmetics products to men with sensitive skin
Implications - Though skincare products for men are increasingly common, marketing strategies typically fall back on tropes like toughness and durability. Recognizing the reality of men's skins, savvy brands have introduced products that are marketed toward men who need gentle skincare products, upending traditional gender norms. With Gen Z increasingly spurning these norms, cosmetics brands with this forward-thinking approach can capture more of the future male market. [More]
SCORE 4.5
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22,875 Total Clicks
Jul 17 - Dec 17
This Quarter and Untested
FashionCosmeticsFashion for Men
Cosmetics companies market to men by referencing tradition
Implications - Though men represent a far higher percentage of revenue in the cosmetics industry than in the past, many men still hesitate to engage with products that are nonetheless primarily marketed as feminine. In order to circumvent that notion, cosmetics companies highlight the traditional and historic uses of their products, showing that male cosmetics have indeed existed for hundreds (if not thousands) of years. Brands that leverage tradition can allay consumers' concerns about the cultural aptitude of products. [More]
SCORE 5.7
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17,657 Total Clicks
Jul 17 - Oct 17
This Year and Mild
FashionCosmeticsFashion for Men
Skincare brands leverage the power of ancient herbs to appeal to male consumers
Implications - Rooted in ancient tradition and culture, ayurvedic practices and ingredients are being integrated into everyday skincare products specifically targeting the male consumer. These superpower ingredients are favored by skincare brands to showcase the potency of their products, which is leveraged when marketing to the male demographic looking for products that simply work. The rise of ayurvedic elements within skincare demonstrates the impact of holistic wellness within modern consumer priorities. [More]
SCORE 4.7
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Megatrends
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13,494 Total Clicks
Aug 17 - Oct 17
This Year and Untested
Men acquire a taste for self-care via anti-aging skincare rituals
Implications - Starting to venture into topical forms of health and self-care, many men are becoming aware of the importance of preventative skincare in terms of anti-aging. As an approachable form of entry into the beauty realm, men are looking to keep their skin youthful while also investing more time into their own well-being through adopting skincare rituals and routines. This growth indicates the rise of self-care as a priority for both men and women during their valuable leisure time. [More]
SCORE 5.6
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Megatrends
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29,222 Total Clicks
May 17 - Sep 17
This Year and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Parenting becomes a style statement for Millennial Fathers
Implications - Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world. [More]
SCORE 7
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Megatrends
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90,842 Total Clicks
Nov 16 - Jun 17
This Year and Warm
Dads prioritize self-care as a form of stress relief
Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad. [More]
SCORE 5.4
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Megatrends
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93,483 Total Clicks
May 16 - Jun 17
This Year and Average
Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated re-releases of cult footwear of the 90s era and hard-to-acquire yet undoubtedly covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers are incorporating this aesthetic with the help of both brands of that era, and savvy streetwear brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture, and contributes to the movement forcing traditional fashion institutions to consider alternative business models. [More]
SCORE 6.9
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Megatrends
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235,142 Total Clicks
Dec 16 - Jun 17
This Year and Hot
Trend Hunter Services
Streetwear looks take inspiration from the world of motorsports
Implications - As tastemakers look for new sources of inspiration outside of the formal fashion world, many are opting to incorporate iconography and designs that reference the world of motorsports. This progression demonstrates the all-encompassing nature of apparel trends and speaks to the continuation of obscure references as cultural currency. [More]
SCORE 5.4
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96,832 Total Clicks
Sep 16 - May 17
This Year and Warm
Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
SCORE 6.7
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115,641 Total Clicks
Aug 16 - Mar 17
This Year and Hot
Sneaker collections incorporate festive holiday drops
Implications - Sneaker brands have moved to incorporate a more expansive succession of holiday drops that serve to capitalize on the excitement of festive nostalgia, the thrill of a limited release and the inherent desire to find a shoe that provides a means of self-expression. This progression demonstrates that when serving passionate fan bases such as the sneaker and streetwear communities, individuals are remaining open to imaginative releases due to a culture that views the ability to stay on top of the fast succession of releases as a social badge of honor. [More]
SCORE 5.1
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214,274 Total Clicks
Jan 16 - Mar 17
This Year and Warm
FashionLifestyleFashion for MenShoes