Historical Skincare

Cosmetics companies market to men by referencing tradition

Implications - Though men represent a far higher percentage of revenue in the cosmetics industry than in the past, many men still hesitate to engage with products that are nonetheless primarily marketed as feminine. In order to circumvent that notion, cosmetics companies highlight the traditional and historic uses of their products, showing that male cosmetics have indeed existed for hundreds (if not thousands) of years. Brands that leverage tradition can allay consumers' concerns about the cultural aptitude of products.
SCORE 6.3
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11,711 Total Clicks
Jul 17 - Oct 17
This Month and Mild
FashionCosmeticsFashion for Men
Featured Examples
Handcrafted Men's Skincare - 'Big Boy' Specializes in Creating Natural Skincare Products for Men
SCORE 7.3
This Quarter and Warm 449 Clicks Pub: Sep 9, 17
Handcrafted Men's Skincare
'Big Boy' Specializes in Creating Natural Skincare Products for Men
‘Big Boy’ is a Sicilian grooming brand that makes a range of handcrafted skincare products for men with an emphasis on drawing from the art of Sicilian craftsmanship and ingredients.... [More]
Tea-Based Men's Skincare - The Face Shop's THE FRESH FOR MEN Hydrating Fluid Soothes Irritated Skin
SCORE 6.5
This Year and Warm 295 Clicks Pub: Jul 12, 17
Tea-Based Men's Skincare
The Face Shop's THE FRESH FOR MEN Hydrating Fluid Soothes Irritated Skin
The Face Shop’s THE FRESH FOR MEN Hydrating Fluid is a gentle moisturizing solution, infused with English Breakfast tea and other balancing ingredients. The Korean skincare brand is known for... [More]
Ayurvedic Face Creams - Kama Ayurveda's Ayurvedic Formula for Men Helps Fight the Signs of Aging
SCORE 6.6
This Quarter and Warm 322 Clicks Pub: Sep 7, 17
Ayurvedic Face Creams
Kama Ayurveda's Ayurvedic Formula for Men Helps Fight the Signs of Aging
In an effort to cater to the growing number of South Asian men interested in natural skincare products, the Indian brand Kama Ayurveda has created a Hydrating Ayurvedic Face Cream For Men. Made... [More]
Organic Pre-Shave Cleansers - Siam Botanicals' Pre-Shave Face Wash is Inspired by Age-Old Rituals
SCORE 5.2
This Quarter and Warm 130 Clicks Pub: Sep 6, 17
Organic Pre-Shave Cleansers
Siam Botanicals' Pre-Shave Face Wash is Inspired by Age-Old Rituals
Siam Botanicals’ Pre-Shave Face Wash is a men’s skincare product that is organically sourced. Based in Thailand, the brand is known for its premium and historically inspired products.... [More]
Ajurvedic Aftershave Gels - Biotique's 'Bio Wild Grass' Aftershave Gel Soothes and Balances Redness
SCORE 4.4
This Quarter and Average 79 Clicks Pub: Sep 7, 17
Ajurvedic Aftershave Gels
Biotique's 'Bio Wild Grass' Aftershave Gel Soothes and Balances Redness
Biotique’s ‘Bio Wild Grass’ aftershave gel is an organic product that helps to keep skin balanced and refreshed after use. Eliminating the bumps and redness that can be associated... [More]
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