Guy-ified Gentle

Brands market cosmetics products to men with sensitive skin

Implications - Though skincare products for men are increasingly common, marketing strategies typically fall back on tropes like toughness and durability. Recognizing the reality of men's skins, savvy brands have introduced products that are marketed toward men who need gentle skincare products, upending traditional gender norms. With Gen Z increasingly spurning these norms, cosmetics brands with this forward-thinking approach can capture more of the future male market.
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
25,037 Total Clicks
Jul 17 - Dec 17
This Year and Untested
FashionCosmeticsFashion for Men
Featured Examples
Anti-Irritation Aftershave Creams - This (MALIN+GOETZ) Ingrown Hair Cream Keeps Skin Balanced
SCORE 4.5
This Year and Average 202 Clicks Pub: Oct 20, 17
Anti-Irritation Aftershave Creams
This (MALIN+GOETZ) Ingrown Hair Cream Keeps Skin Balanced
This ingrown hair cream by (MALIN+GOETZ) aims to reduce redness, stubble and irritation after shaving. The NYC-based lifestyle brand is known for its chemical-free product range which also includes... [More]
Purifying Charcoal Cleansers - Brickell's Purifying Charcoal Face Wash Boasts Deep Cleansing Power
SCORE 3.9
This Year and Mild 569 Clicks Pub: Jul 12, 17
Purifying Charcoal Cleansers
Brickell's Purifying Charcoal Face Wash Boasts Deep Cleansing Power
While activated charcoal is nothing new in the world of women’s beauty, Brickell is giving guys a way to enjoy the popular ingredient as well with its new Purifying Charcoal Face Wash for Men.... [More]
Male-Specific 3-in-1 Shower Gels - Lavera's 3-in-1 Shower Gel is for Men with Sensitive Skin
SCORE 2.8
This Year and Mild 92 Clicks Pub: Oct 20, 17
Male-Specific 3-in-1 Shower Gels
Lavera's 3-in-1 Shower Gel is for Men with Sensitive Skin
Lavera is a German-based company which carries a male-specific product line that caters to men with sensitive skin, including a convenient and naturally-infused 3-in-1 shower gel. Lavera’s 3-... [More]
Ajurvedic Aftershave Gels - Biotique's 'Bio Wild Grass' Aftershave Gel Soothes and Balances Redness
SCORE 3.4
This Year and Mild 142 Clicks Pub: Sep 7, 17
Ajurvedic Aftershave Gels
Biotique's 'Bio Wild Grass' Aftershave Gel Soothes and Balances Redness
Biotique’s ‘Bio Wild Grass’ aftershave gel is an organic product that helps to keep skin balanced and refreshed after use. Eliminating the bumps and redness that can be associated... [More]
Quantcast