Category
Lifestyle
Festive Fusions
Trend cluster
Category
Mycelium
Leather
Brands are using mycelium as a vegan leather substitute across industries.
5.4
Trend score
Trend
What is the Mycelium Leather trend?
Mycelium Leather: Brands across textile industries have begun using mycelium as a basis for vegan leathers. These leathers are nearly indistinguishable from animal leather, and are more sustainable. Mushroom leather products can be marketed without backlash from eco-conscious consumers and organizations.
Insight
The consumer insight behind the Mycelium Leather trend
The two main reasons why customers are hesitant to purchase products made from animal leather are the ethics of animal cruelty and unsustainability, as leathermaking produces carbon emissions. However, leather has become a staple in handbags, jackets, and more, as it is weather-resistant and fashionable. While vegan leathers have been around for a while, brands have yet to perfectly replicate the quality of genuine leather, placing pressure on brands to continue trying new materials.
Trend themes
Themes within the Mycelium Leather trend
Three behaviours holding the trend together01
Mycelium-Based Vegan Leather
Brands across textile industries are using mycelium as a basis for vegan leathers, placing pressure on brands to continue finding new materials.
02
Sustainability in Fashion and Design
From fashion and furniture to accessories, sustainable and eco-friendly materials are being explored as alternatives to harmful textile production.
03
Bio-Based Materials
Bio-based materials like mycelium, which is used in the vegan leather industry, are certified sustainable and offer new disruptive innovation opportunities for businesses.
Industry implications
What the Mycelium Leather trend means for industry
Where the trend changes the playbookFor
Textile Industry
As brands across the textile industry shift to more sustainable alternatives, opportunities for innovation in both material development and design are emerging.
For
Fashion Industry
Sustainability is becoming a key trend in the fashion industry, offering opportunities for innovation in materials and production processes.
For
Home Design Industry
As seen in the MycoWorks and Heron Preston collaboration, sustainable materials like mycelium are also being explored as options for home decor, presenting new opportunities for innovative designs.
Workshop question
How could your brand transform traditional products with sustainable practices?
Trend signals
Trend signals for Mycelium Leather
Trend score 5.4 out of 10, from popularity 74%, activity 71%, freshness 18%.
Popularity74%
Activity71%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Mycelium Leather trend
8 featured examples from Jul 8, 2021 to Oct 4, 2023CategoryEco
Alternative Leather Yoga Accessories
These Lululemon Yoga Accessories are Made from Mylo
The use of Mylo material in yoga accessories presents opportunities for companies in the sporting goods industry to create sustainable and eco-friendly products that appeal to env…
CategoryArt & Design
Mycelium Sustainable Bright Partitions
Interesting Times Gang and OBOS Drop the Veggro Collection
Designers in the interior design industry can explore using sustainable materials like mycelium and orange peel in their projects.
CategoryEco
Mushroom-Based Athletic Bags
lululemon's Mylo Material Collection Shares Vegan Leather Styles
The fashion industry can innovate and disrupt traditional materials and products by incorporating sustainable and renewable materials like mushroom-based vegan leather.
CategoryEco
Mushroom Leather Seating Solutions
Mari Koppanen's Fomes Range Features a Leather-Like Material
Sustainable furniture design, like Koppanen's Fomes collection, presents opportunities for furniture manufacturers looking to leverage new, eco-friendly materials.
CategoryArt & Design
Mushroom-Constructed Room Designs
Côme Di Meglio and La Succulente Design the Mush Room
The use of mushroom materials and structures presents a disruptive innovation opportunity for sustainable and eco-friendly designs in the fashion, furniture and product design ind…
CategoryEco
Ready-to-Wear Biomaterial Fashion
Deadwood Studios SS24 Debuted MycoWorks' Reishi on the Runway
The use of MycoWorks' Reishi biomaterial in the Deadwood Studios SS24 collection opens up possibilities for more sustainable and eco-friendly fashion design.
CategoryEco
Luxury Mycelium Bags
The Stella McCartney Frayme Mylo is Made from Mushroom Leather
The fashion industry can take advantage of sustainable and eco-friendly materials to appeal to a growing consumer base interested in environmentally conscious products.
CategoryArt & Design
Mushroom Leather Fruit Bowls
MycoWorks Presents a Fruit Bowl by Heron Preston Home Decor
MycoWorks and Heron Preston's fruit bowl design can inspire other designers to experiment with natural, sustainable materials in creating home decor items.
