Dad Branding

Parenting becomes a style statement for Millennial Fathers

Implications - Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world.
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
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91,476 Total Clicks
Nov 16 - Jun 17
This Year and Warm
Featured Examples
Pet-Matching Hawaiian Shirts - These Hawaiian Tops Can Be Worn with Matching Shirts for Dogs
SCORE 7.9
This Year and Hot 2,471 Clicks Pub: Jun 8, 17
Pet-Matching Hawaiian Shirts
These Hawaiian Tops Can Be Worn with Matching Shirts for Dogs
Just ahead of Father’s Day this year, Dog Threads released a shirt design for dog owners in the same style as its popular Hawaiian shirts for dogs. The BBQ Shirt for men is offered in five... [More]
Paternal Pregnancy Wearables - The Libero BabyBuzz Lets Men Feel Their Unborn Babies' Movements
SCORE 7.3
Warm 2,633 Clicks Pub: Nov 30, 16
Paternal Pregnancy Wearables
The Libero BabyBuzz Lets Men Feel Their Unborn Babies' Movements
The Libero BabyBuzz is a tool that encourages partners to consider pregnancy as a joint process. Though only one partner actually carries a child during pregnancy, it’s essential for the other... [More]
Baby-Carrying Dad Shirts - The 'Lalabu Dad Shirt' Is a Paternity Shirt That Can Carry Newborns
SCORE 6.3
Warm 1,239 Clicks Pub: Dec 13, 16
Baby-Carrying Dad Shirts
The 'Lalabu Dad Shirt' Is a Paternity Shirt That Can Carry Newborns
New parenthood products are often centered around women, especially as far as clothing is concerned, but the ‘Lalabu Dad Shirt’ recognizes that fathers are equally involved in parenting.... [More]
Father-Son Matching Jeans - This Company Provides Identical Jeans for Fathers and Their Sons
SCORE 4.4
Average 930 Clicks Pub: Dec 2, 16
Father-Son Matching Jeans
This Company Provides Identical Jeans for Fathers and Their Sons
Most people have heard the quote “like father like son,” and this clothing brand has named itself after the popular saying in order to sell its matching jeans. The basic premise of the... [More]
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