Category
Fashion
Scaled Restraint
Trend cluster
Category
Dad
Branding
Parenting becomes a style statement for Millennial Fathers.
5.1
Trend score
Trend
What is the Dad Branding trend?
Dad Branding: Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world.
Trend themes
Themes within the Dad Branding trend
Three behaviours holding the trend together01
Dad Branding
Millennial dads are embracing their new role as patriarchs and using their wardrobe to showcase their love for their children by creating sentimental clothing.
02
Paternal Wearables
Parents are adopting greater use of wearables to make the pregnancy process more joint, as in the case of Libero BabyBuzz bracelet technology.
03
Matching Family Clothing
Matching family clothing is gaining more attention as sentimental clothing becomes more popular for holidays and events.
Industry implications
What the Dad Branding trend means for industry
Where the trend changes the playbookFor
Family Interactions
Families can leverage platforms that allow them to stay connected and involved even from afar, or more sentimental clothing and crafts to deep dive their relationships and strengthen their bonds.
For
Wearable Technology
Wearables not only need to target individual purchasers, but also can target families, couples and partners to create shared experiences.
For
Pet Accessories
Pet accessories are increasingly becoming more of a practical concern, appealing to the sentimental clothing trend, by having owners coordinate clothing with their pet.
Workshop question
What are 3 ways your consumer’s values are going to shift over the next 5 years and how will you adapt?
Trend signals
Trend signals for Dad Branding
Trend score 5.1 out of 10, from popularity 79%, activity 67%, freshness 8%.
Popularity79%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Dad Branding trend
4 featured examples from Nov 30, 2016 to Jun 8, 2017CategoryLifestyle
Pet-Matching Hawaiian Shirts
These Hawaiian Tops Can Be Worn with Matching Shirts for Dogs
Pet clothing companies can benefit from creating and promoting matching options for both pets and their owners.
CategoryLifestyle
Paternal Pregnancy Wearables
The Libero BabyBuzz Lets Men Feel Their Unborn Babies' Movements
Integrating sensors and haptic feedback technologies into wearable devices for pregnancy tracking and enhancing partner involvement.
CategoryFashion
Baby-Carrying Dad Shirts
The 'Lalabu Dad Shirt' Is a Paternity Shirt That Can Carry Newborns
The apparel industry can explore opportunities to create innovative and functional clothing designs that meet the needs of modern fathers, including baby-carrying features.
CategoryFashion
Father-Son Matching Jeans
This Company Provides Identical Jeans for Fathers and Their Sons
The custom clothing industry can tap into the demand for matching clothing for family members to provide personalized and unique options.
