Category
Fashion
Scaled Restraint
Trend cluster
Category
Workwear
Mania
Men's workwear is embraced for its quiet sensibilities and functionality.
2.3
Trend score
Trend
What is the Workwear Mania trend?
Workwear Mania: Trend – Taking the wearability associated with the rise of athletic-inspired clothing even further, men's fashion has become enveloped in the appropriation of traditional workwear attire. The adoption of this clothing type is inspired by the durability and functionality of favored fabrics like heavy cotton drill and deep indigo denim.
Insight
The consumer insight behind the Workwear Mania trend
Many consumers are becoming interested in building a wardrobe around timeless pieces not tied to any particular era, which channels the subtlety of normcore ideals. Normcore emerged as a popular unisex fashion trend among Millennials, which highlights unpretentious, "normal"-looking items. The movement emerged as a backlash to the hyper-individualistic aesthetics seen not just in fashion, but in design and digital branding associated with the Millennial generation. That ubiquity created fatigue that resulted in a thirst for more neutral designs.
Trend themes
Themes within the Workwear Mania trend
Three behaviours holding the trend together01
Heritage Workwear Fashion
A trend that is inspired by functionality and durability of traditional workwear, and emphasizes on the wearability of old-school sensibilities.
02
Collaborative Workwear Capsules
Collaborative workwear capsules by designers and brands that fuse sporty and artistic elements, while maintaining the rugged construction and functionality of traditional workwear clothes.
03
Menswear-Inspired Workwear
Menswear-inspired workwear that is centred around neutral and unpretentious designs, which are not tied to any particular era.
Industry implications
What the Workwear Mania trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion industry can tap into the trend by incorporating traditional workwear aesthetics into their designs, collaborating with brands to bring new workwear-centric collections, and designing menswear-inspired workwear.
For
Construction
Construction industry can benefit from the functionality and durability of traditional workwear clothes, while collaborating with designers to bring new workwear designs that can provide comfort and safety to workers.
For
Sports
Sports industry can leverage the trend by creating sportswear/workwear capsules that can fuse sporty and artistic elements, while maintaining the rugged construction of traditional workwear.
Workshop question
What timeless inspirations can you look to in order to help interested individuals escape the cyclical nature of fashion fads?
Trend signals
Trend signals for Workwear Mania
Trend score 2.3 out of 10, from popularity 17%, activity 44%, freshness 8%.
Popularity17%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Workwear Mania trend
5 featured examples from Jun 5, 2018 to Feb 20, 2019CategoryFashion
Workwear-Centric Collaborative Apparel
Timberland PRO and N.HOLLYWOOD Joined for a Capsule
Fashion brands can partner with workwear brands to create innovative workwear-centric collections that appeal to a wider audience.
CategoryFashion
Menswear-Inspired Technical Workwear
Willy Chavarria and Kansas Work Together for a FW19 Capsule
Disruptive innovation opportunity: Collaborate with workwear labels to create fashionable and functional clothing options for consumers.
CategoryFashion
Remixed Workwear Fashion
The New Carhartt WIP Collection Boasts Its American Heritage
Opportunity for retailers to appeal to consumers with a nostalgic love for classic workwear styles with modern updates.
CategoryFashion
Old School Heritage Streetwear
Cherry Los Angeles Introduces Drop 2 of Its MICRO-DOSE Range
Disruptive Innovation Opportunity: Create an online shopping experience that combines vintage-inspired streetwear with modern design aesthetics to attract a niche customer base.
CategoryFashion
Basketball Tool-Inspired Workwear
Bristol Studio and New York Sunshine Drop the Hammer Collection
Disruptive innovation opportunity for fashion brands to create clothing that bridges the gap between workwear and sportswear.
