Men's workwear is embraced for its quiet sensibilities and functionality
Trend – Taking the wearability associated with the rise of athletic-inspired clothing even further, men's fashion has become enveloped in the appropriation of traditional workwear attire. The adoption of this clothing type is inspired by the durability and functionality of favored fabrics like heavy cotton drill and deep indigo denim.
Insight - Many consumers are becoming interested in building a wardrobe around timeless pieces not tied to any particular era, which channels the subtlety of normcore ideals. Normcore emerged as a popular unisex fashion trend among Millennials, which highlights unpretentious, "normal"-looking items. The movement emerged as a backlash to the hyper-individualistic aesthetics seen not just in fashion, but in design and digital branding associated with the Millennial generation. That ubiquity created fatigue that resulted in a thirst for more neutral designs.
Insight - Many consumers are becoming interested in building a wardrobe around timeless pieces not tied to any particular era, which channels the subtlety of normcore ideals. Normcore emerged as a popular unisex fashion trend among Millennials, which highlights unpretentious, "normal"-looking items. The movement emerged as a backlash to the hyper-individualistic aesthetics seen not just in fashion, but in design and digital branding associated with the Millennial generation. That ubiquity created fatigue that resulted in a thirst for more neutral designs.
Workshop Question - What timeless inspirations can you look to in order to help interested individuals escape the cyclical nature of fashion fads?
Trend Themes
1. Heritage Workwear Fashion - A trend that is inspired by functionality and durability of traditional workwear, and emphasizes on the wearability of old-school sensibilities.
2. Collaborative Workwear Capsules - Collaborative workwear capsules by designers and brands that fuse sporty and artistic elements, while maintaining the rugged construction and functionality of traditional workwear clothes.
3. Menswear-inspired Workwear - Menswear-inspired workwear that is centred around neutral and unpretentious designs, which are not tied to any particular era.
Industry Implications
1. Fashion - Fashion industry can tap into the trend by incorporating traditional workwear aesthetics into their designs, collaborating with brands to bring new workwear-centric collections, and designing menswear-inspired workwear.
2. Construction - Construction industry can benefit from the functionality and durability of traditional workwear clothes, while collaborating with designers to bring new workwear designs that can provide comfort and safety to workers.
3. Sports - Sports industry can leverage the trend by creating sportswear/workwear capsules that can fuse sporty and artistic elements, while maintaining the rugged construction of traditional workwear.
5 Featured, 44 Examples:
94,826 Total Clicks
Date Range:
Jun 18 — Mar 19
Trending:
Average
Consumer Insight Topics:
