Paternal Pampering

Dads prioritize self-care as a form of stress relief

Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad.
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
88,931 Total Clicks
May 16 - Jun 17
This Month and Average
Featured Examples
Curated Father's Day Giftboxes - Giftagram's 'American Legends' Box was Curated by Channing Tatum
SCORE 8.5
This Quarter and Hot 726 Clicks Pub: May 31, 17
Curated Father's Day Giftboxes
Giftagram's 'American Legends' Box was Curated by Channing Tatum
Giftagram’s American Legends box was created to be the ultimate Father’s Day gift. Curated by actor and recent father Channing Tatum, this box features all the essentials your father... [More]
Masculine Father's Day Candles - The AROMALAB Cedar Woodwick Candle is Blended with Men in Mind
SCORE 4.6
Average 968 Clicks Pub: May 18, 16
Masculine Father's Day Candles
The AROMALAB Cedar Woodwick Candle is Blended with Men in Mind
A candle is a great gift for Mother’s Day, but the AROMALAB Cedar Woodwick Candle looks to transition the offering to be suitable for Father’s Day as well. Made with 100% soy wax and... [More]
Humorous New Dad Kits - This Novelty Gift for Dads Pokes Fun at New Responsibilities
SCORE 5.3
This Year and Warm 365 Clicks Pub: Dec 14, 16
Humorous New Dad Kits
This Novelty Gift for Dads Pokes Fun at New Responsibilities
Etsy’s Hobbynoo shop specializes in novelty gifts for dads and moms that are sure to put a smile on their face. In addition to a number of fun trinkets like compact mirrors and aprons that can... [More]
Fatherly Bath Bombs - Lush Cosmetics' Father's Day Collection Introduces Care Products for Dad
SCORE 4.6
This Quarter and Average 83 Clicks Pub: May 18, 17
Fatherly Bath Bombs
Lush Cosmetics' Father's Day Collection Introduces Care Products for Dad
Most bath bombs and other bath product collections are designed for women, but Lush Cosmetics’ newly launched Father’s Day collection was specifically created for dads. The Father’... [More]
Quantcast