Dads prioritize self-care as a form of stress relief
Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad.
Workshop Question - How might you better align your brand offerings to the increasing importance placed on self-care and relaxation?
Trend Themes
1. Dad Self-care - Self-care products targeted towards fathers, supporting well-being and relaxation.
2. Novelty Gift Kits - Novelty gift kits consisting of items that poke fun at new responsibilities.
3. Masculine Bath and Body Products - Product lines, including bath bombs, soaps, and moisturizers, designed for men containing masculine scents.
Industry Implications
1. Self-care - Opportunities for self-care product developers to design targeted products for a new market: fathers.
2. Gifts and Novelty - Novelty gift companies can create more geared products for fathers, playing on fatherly duties.
3. Bath and Beauty - Beauty and bath companies exploring the creation of product lines for men, breaking with traditional gender barriers in the industry.
4 Featured, 29 Examples:
125,199 Total Clicks
Date Range:
May 16 — Jun 17
Trending:
Average
Consumer Insight Topics:
