Men acquire a taste for self-care via anti-aging skincare rituals
Implications - Starting to venture into topical forms of health and self-care, many men are becoming aware of the importance of preventative skincare in terms of anti-aging. As an approachable form of entry into the beauty realm, men are looking to keep their skin youthful while also investing more time into their own well-being through adopting skincare rituals and routines. This growth indicates the rise of self-care as a priority for both men and women during their valuable leisure time.
Workshop Question - What intimidates consumers about your industry and how can you create accessible offerings to help bridge that gap?
Trend Themes
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Male-specific Skincare — The rise of brands that cater to male-specific skincare needs indicate a shift towards more personalized self-care routines that could also include non-beauty related services.
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Ancient Remedies — The demand for natural and organically sourced products makes the deployment of ancient remedies in skincare an innovative business opportunity.
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Multitasking Self-care — The development of products that offer various benefits in one package, such as SPF, hydration, nourishing, and anti-aging properties presents an opportunity for product development.
Industry Implications
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Beauty & Personal Care — The male skincare market is gaining significant momentum as men start looking for accessible, specific and effective daily skincare routines.
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Wellness — The focus on self-care presents opportunities for start-ups that offer wellness programs or services to help consumers achieve holistic well-being.
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Retail — The rapid growth of the male-specific skincare market offers opportunities for existing and new retailers to tap into this emerging market and tailor their offering to appeal to this segment.
7 Featured, 53 Examples:
108,181 Total Clicks
Date Range:
May 17 — Sep 17
Trending:
Mild
Consumer Insight Topics:
