Category
Fashion
Scaled Restraint
Trend cluster
Category
Youthful
Male
Men acquire a taste for self-care via anti-aging skincare rituals.
3.4
Trend score
Trend
What is the Youthful Male trend?
Youthful Male: Starting to venture into topical forms of health and self-care, many men are becoming aware of the importance of preventative skincare in terms of anti-aging. As an approachable form of entry into the beauty realm, men are looking to keep their skin youthful while also investing more time into their own well-being through adopting skincare rituals and routines. This growth indicates the rise of self-care as a priority for both men and women during their valuable leisure time.
Trend themes
Themes within the Youthful Male trend
Three behaviours holding the trend together01
Male-Specific Skincare
The rise of brands that cater to male-specific skincare needs indicate a shift towards more personalized self-care routines that could also include non-beauty related services.
02
Ancient Remedies
The demand for natural and organically sourced products makes the deployment of ancient remedies in skincare an innovative business opportunity.
03
Multitasking self-care
The development of products that offer various benefits in one package, such as SPF, hydration, nourishing, and anti-aging properties presents an opportunity for product development.
Industry implications
What the Youthful Male trend means for industry
Where the trend changes the playbookFor
Beauty & Personal care
The male skincare market is gaining significant momentum as men start looking for accessible, specific and effective daily skincare routines.
For
Wellness
The focus on self-care presents opportunities for start-ups that offer wellness programs or services to help consumers achieve holistic well-being.
For
Retail
The rapid growth of the male-specific skincare market offers opportunities for existing and new retailers to tap into this emerging market and tailor their offering to appeal to this segment.
Workshop question
What intimidates consumers about your industry and how can you create accessible offerings to help bridge that gap?
Trend signals
Trend signals for Youthful Male
Trend score 3.4 out of 10, from popularity 54%, activity 40%, freshness 8%.
Popularity54%
Activity40%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Youthful Male trend
7 featured examples from May 2 to Sep 11, 2017CategoryFashion
Male Skincare Collections
STOER's Men's Skincare Includes Serums, Face Washes, Scrubs and More
Disruptive innovation opportunity: Create innovative products for the skincare industry tailored specifically for men, with targeted ingredients and delivery systems.
CategoryFashion
Male-Targeted Sheet Masks
Superface's Anti-Aging Sheet Mask for Men Nourishes and Lifts the Skin
The skincare industry can capitalize on the growing popularity of male-targeted products, such as sheet masks.
CategoryFashion
Men's Body-Sculpting Creams
The FIT Pec & Ab Sculpt Creme Makes Users' Skin Appear More Toned
The skincare industry can capitalize on the rising demand for male-specific products, including body-sculpting creams.
CategoryFashion
Ancient Remedy Skincare
Sinensis' Skincare for Men is Infused with Ancient Chinese Herbs
There is an opportunity for brands to cater to the growing demand of sustainable skincare products for men.
CategoryFashion
Male-Targeting Eye Gels
Menaji's 911 Eye Gel Works to Tighten and Rejuvenate Tired Skin
Opportunity for beauty companies to expand their product offerings and cater to the growing demand for male-specific skincare products.
CategoryFashion
Male-Specific Revitalizing Serums
Jiva Apoha's Sundara Handsome Face Serum Soothes and Repairs
The skincare industry can capitalize on the growing demand for specialized products tailored to men's skincare needs.
CategoryFashion
Male-Specific CC Creams
Formen's Brightening CC Cream Combines Six Different Products into One
Exploring innovative formulations and marketing strategies to tap into the expanding male skincare market.
