Fitcation

Consumers are battling productivity guilt through fitness-oriented vacations

Implications - Increasingly concerned about their overall health and wellness, consumers no longer look solely for relaxation and indulgence when planning their vacations, rather, they’re looking for ways to integrate productivity and self-improvement. Fitness-focused retreats are the ideal solution for the consumer looking to dip their toe into the aspirational healthy lifestyle and feel great about a vacation getaway with friends. This shift is indicative of the way health and wellness is increasingly being seen as a status symbol.
SCORE 7.6
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55,615 Total Clicks
Feb 16 - Jul 17
Recent and Warm
WorldLifestyleTravelHealthLife
Featured Examples
Floating Urban Workout Tours - The 'Paris Navigating Gym' Gives a Workout Tour of Paris by the Seine
SCORE 8.3
This Year and Hot 2,744 Clicks Pub: Dec 12, 16
Floating Urban Workout Tours
The 'Paris Navigating Gym' Gives a Workout Tour of Paris by the Seine
Cycling tourism is a great way to see a new city while getting some exercise at the same time, but the Paris Navigating Gym is an entirely different type of cycling tourism. Rather than having to... [More]
Luxury Fitness Retreats - 'The Body Camp' is a Luxury Retreat for Health-Conscious Travelers
SCORE 5.5
This Year and Warm 1,985 Clicks Pub: Aug 12, 16
Luxury Fitness Retreats
'The Body Camp' is a Luxury Retreat for Health-Conscious Travelers
While Ibiza is largely known for its nightlife and electronic music scene, the infamous Spanish island recently became home to a luxurious fitness destination called ‘The Body Camp.’... [More]
Jogging Tourism Apps - The RunGo App Lets Travelers Experience Cities While Getting Fit
SCORE 5.7
This Year and Warm 314 Clicks Pub: Aug 25, 16
Jogging Tourism Apps
The RunGo App Lets Travelers Experience Cities While Getting Fit
If there’s any downside to traveling during vacations, it’s that it can be all too easy to abandon one’s diet and workout regimens, but the RunGo app is a way to continue... [More]
Group Fitness Tours - This Platform Helps Users Organize Fitness-Oriented Vacations
SCORE 4.8
Average 527 Clicks Pub: Feb 11, 16
Group Fitness Tours
This Platform Helps Users Organize Fitness-Oriented Vacations
‘Connected Getaways’ is a new travel platform that helps users organize group fitness tours. As consumers become increasingly health-conscious, there is a new effort to incorporate... [More]
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