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Fitcation

Consumers are battling productivity guilt through fitness-oriented vacations

Implications - Increasingly concerned about their overall health and wellness, consumers no longer look solely for relaxation and indulgence when planning their vacations, rather, they’re looking for ways to integrate productivity and self-improvement. Fitness-focused retreats are the ideal solution for the consumer looking to dip their toe into the aspirational healthy lifestyle and feel great about a vacation getaway with friends. This shift is indicative of the way health and wellness is increasingly being seen as a status symbol.
Workshop Question - How does productivity guilt impact your industry and where can you alleviate that stress for consumers?
Trend Themes
1. Health and Wellness Travel - Consumers are increasingly looking for fitness-oriented vacations to integrate productivity and self-improvement, indicating health and wellness as a status symbol.
2. Technology-enabled Travel and Fitness - Apps and platforms that incorporate tech with travel and fitness are disrupting traditional tourism and fitness offerings.
3. Mindfulness and Meditative Retreats - Retreats that prioritize meditation and relaxation over traditional fitness activities provide a means for travelers to de-stress and connect with themselves.
Industry Implications
1. Hospitality - Opportunities to introduce services and facilities that cater to health and wellness travelers, and tech-savvy travelers who seek gamification of their fitness regime.
2. Travel and Tourism - Opportunities to develop tour packages using tech and advanced fitness destinations to meet different consumer needs (active vacation, self-discovery and altruistic experiences).
3. Fitness and Health - Opportunities to market alternative and innovative fitness products and ideas related to travel and leisure activities like meditation and spiritual retreats.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
137,437 Total Clicks
Date Range:
Feb 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Floating Urban Workout Tours
Floating Urban Workout Tours
The 'Paris Navigating Gym' Gives a Workout Tour of Paris by the Seine
Cycling tourism is a great way to see a new city while getting some exercise at the same time, but the Paris Navigating Gym is an entirely different type of cycling tourism. Rather than having to... MORE
Luxury Fitness Retreats
Luxury Fitness Retreats
'The Body Camp' is a Luxury Retreat for Health-Conscious Travelers
While Ibiza is largely known for its nightlife and electronic music scene, the infamous Spanish island recently became home to a luxurious fitness destination called ‘The Body Camp.’... MORE
In-Flight Well-Being Apps
In-Flight Well-Being Apps
Air France and Mind Keep Travelers Relaxed and Happy During Flights
Air France and Mind, a popular mediation app, have partnered to help travelers who often experience anxiety and general discomfort while flying. Considering that at any given moment, there are... MORE
Jogging Tourism Apps
Jogging Tourism Apps
The RunGo App Lets Travelers Experience Cities While Getting Fit
If there’s any downside to traveling during vacations, it’s that it can be all too easy to abandon one’s diet and workout regimens, but the RunGo app is a way to continue... MORE
Group Fitness Tours
Group Fitness Tours
This Platform Helps Users Organize Fitness-Oriented Vacations
‘Connected Getaways’ is a new travel platform that helps users organize group fitness tours. As consumers become increasingly health-conscious, there is a new effort to incorporate... MORE
Meditative Mexican Retreats
Meditative Mexican Retreats
Rancho La Puerta Rejuvenates the Mind, Body and Spirit of Attendees
Rancho La Puerta, a world-famous fitness and spa retreat that’s located in the Baja California mountains of Mexico, allows participants to indulge in a week of relaxation and exploration.... MORE

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play_circle_filled Meditative QSR Videos
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play_circle_filled Gym-Simulating Video Games
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App-Based Gym Accessories
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play_circle_filled Charitable African Expeditions
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Luxurious Outdoor Tours
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Specialized Culinary Tours
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Safety-Conscious Bus Tours
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