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Sub-Tropical Sweetener

Monk fruit is added to a variety of products as an all-natural sweetener

Implications - As more consumers look to lessen their refined sugar intake, brands are exploring all manner of alternative sweeteners in order to account for taste preference, with the sub-tropical melon-derived monk fruit particularly gaining popularity. This progression highlights the potential for unraveling new healthful alternatives to ingredients that previously may have seemed inseparable from various favored dishes.
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
18,426 Total Clicks
Jun 16 - Aug 17
This Quarter and Untested
MarketingLifestyleFoodHealthDrinking
Featured Examples
Organic Coconut Frostings - Simple Mills' Healthy Dessert Frosting is Enriched with Coconut Oil
SCORE 3.8
This Year and Mild 150 Clicks Pub: Feb 8, 17
Organic Coconut Frostings
Simple Mills' Healthy Dessert Frosting is Enriched with Coconut Oil
A whipped dessert frosting can be the most satisfying finishing touch to put on top of a baked confection, but slathering a sugar-laden spread over cakes, brownies and cupcakes that are already... [More]
Organic Monk Fruit Sweeteners - Lakanto's Natural Sweetener is a Calorie-Free Sugar Substitute
SCORE 3.3
This Year and Mild 147 Clicks Pub: Mar 8, 17
Organic Monk Fruit Sweeteners
Lakanto's Natural Sweetener is a Calorie-Free Sugar Substitute
Lakento’s natural sweetener range is infused with monk fruit and is a calorie-free alternative to processed sugar products. While traditional sugars can feature an array of artificial additives,... [More]
Aftertaste-Free Natural Sweeteners - Norbu Offers a Low-Calorie, Natural Sugar Alternative
SCORE 3.8
This Year and Mild 105 Clicks Pub: Apr 12, 17
Aftertaste-Free Natural Sweeteners
Norbu Offers a Low-Calorie, Natural Sugar Alternative
Norbu describes itself as a ‘100% Natural Sweetener’ that distinguishes itself from its competitors with its claim that it does not have the same “bitter aftertaste” that... [More]
Blended Agave Syrups - Madhava's Organic AgaveFIVE Features Agave, Monk Fruit and Stevia
SCORE 3.5
This Quarter and Mild 44 Clicks Pub: Aug 7, 17
Blended Agave Syrups
Madhava's Organic AgaveFIVE Features Agave, Monk Fruit and Stevia
While there are plenty of agave syrups, stevia products and monk fruit sweeteners that are sold as standalone substitutes for refined sugar, AgaveFIVE from Madhava takes the form of a blend made of... [More]
Energizing Tea Blends - Teatulia Makes Antioxidant-Rich Black, Red and Green Tea for Energy
SCORE 1.6
Untested 311 Clicks Pub: Jun 3, 16
Energizing Tea Blends
Teatulia Makes Antioxidant-Rich Black, Red and Green Tea for Energy
Different kinds of tea have been consumed for centuries as aids for everything from sleep to digestion, but Teatulia specifically makes tea for energy. The black, red and green tea bags can be... [More]
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