Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sub-Tropical
Sweetener
Monk fruit is added to a variety of products as an all-natural sweetener.
3.1
Trend score
Trend
What is the Sub-Tropical Sweetener trend?
Sub-Tropical Sweetener: As more consumers look to lessen their refined sugar intake, brands are exploring all manner of alternative sweeteners in order to account for taste preference, with the sub-tropical melon-derived monk fruit particularly gaining popularity. This progression highlights the potential for unraveling new healthful alternatives to ingredients that previously may have seemed inseparable from various favored dishes.
Insight
The consumer insight behind the Sub-Tropical Sweetener trend
As more consumers take control of their health through diet, they increasingly turn away from processed foods, finding inspiration in functional substitutes. Offerings that embody naturality and efficacy don't add to this tension, and thus satisfy consumer desire at a more impactful level by enabling individuals to come closer to balanced indulgence.
Trend themes
Themes within the Sub-Tropical Sweetener trend
Three behaviours holding the trend together01
Alternative Sweeteners
As more consumers look for natural and healthier sugar substitutes, brands are exploring alternative sweeteners such as monk fruit and chicory root, offering new opportunities for healthful ingredients to be used in various dishes and products.
02
Functional Snacks
Consumers who take control of their health through diet increasingly turn away from processed foods, finding inspiration in functional substitutes such as monster bars packed with probiotics and essential amino acids.
03
Seasonal and Health-Friendly Creamers
Seasonal flavors and health-friendly ingredients such as MCT oil and monk fruit are increasingly being added to creamers as companies target consumers looking for caffeine-free, lactose-free, gluten-free, and sugar-free alternatives to their favorite drinks.
Industry implications
What the Sub-Tropical Sweetener trend means for industry
Where the trend changes the playbookFor
Food and Beverage
With consumers becoming increasingly health-conscious, the food and beverage industry can look at new ways to offer functional, healthier substitutes that cater to different dietary requirements, such as low-sugar, gluten-free, lactose-free, and vegan-friendly options.
For
Health and Wellness
As more people prioritize their health and wellness, businesses can develop products that focus on gut health, disease prevention, and natural and herbal remedies, such as the use of probiotics and other supplements to support immune function and enhance mood management.
For
Consumer goods
Companies can offer innovative and diverse products that cater to consumers' preference for nostalgic tastes, seasonal and festive flavors, and unique experiences that go beyond the traditional, such as sparkling matcha drinks and healthy seasonally-flavored creamers.
Workshop question
What newly prized all-natural ingredients can you incorporate into familiar recipes in order to entice the wellness-driven consumer?
Trend signals
Trend signals for Sub-Tropical Sweetener
Trend score 3.1 out of 10, from popularity 46%, activity 38%, freshness 9%.
Popularity46%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Sub-Tropical Sweetener trend
4 featured examples from May 23 to Oct 25, 2019CategoryLifestyle
Kid-Friendly Probiotic Chocolates
Norti's Monster Bars Support Gut Health with Pre- and Probiotics
Functional snacks like Norti's Monster Bites are an innovative way for snack food companies to attract health-conscious consumers seeking convenient and nutritious options.
CategoryLifestyle
Keto-Friendly Fall Creamers
KITU Created Maple Pumpkin & Gingerbread Eggnog Seasonal Creamers
The beverage industry can tap into the seasonal creamer trend by offering unique flavors to attract consumers and differentiate themselves from competitors.
CategoryLifestyle
Orange Cream Snack Cakes
Smart Baking Company Released a Summery Gluten-Free Snack Cake
Disruptive innovation opportunity: Introduce new flavors and ingredients to the food and beverage industry, capturing consumers' attention and driving sales.
CategoryLifestyle
Sparkling Matcha Beverages
'Somatcha' Delivers Crisp and Refreshing Canned Drinks
Disruptive Innovation Opportunity: Develop novel beverage products that offer unique taste experiences and align with growing consumer interest in health and wellness.
