SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,203 more

Sub-Tropical Sweetener

Monk fruit is added to a variety of products as an all-natural sweetener

Implications - As more consumers look to lessen their refined sugar intake, brands are exploring all manner of alternative sweeteners in order to account for taste preference, with the sub-tropical melon-derived monk fruit particularly gaining popularity. This progression highlights the potential for unraveling new healthful alternatives to ingredients that previously may have seemed inseparable from various favored dishes.

Workshop Question - What newly prized all-natural ingredients can you incorporate into familiar recipes in order to entice the wellness-driven consumer?

SCORE 3.3

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 38 Examples: 24,213 Total Clicks

Date Range: Feb 17 - Nov 17

Trending: Untested

Consumer Insight Topics: Marketing Lifestyle Food Health Drinking

Featured Examples

Flavored Herbal Tonics - Sunkwink's Collection of Beverages Offer Various Health Benefits

SCORE 5.2

Warm 1,063 Clicks Pub: Nov 7, 17

Flavored Herbal Tonics

Sunkwink's Collection of Beverages Offer Various Health Benefits

Sunwink Herbal Tonics is a beverage brand that aims to offer drinks that are nutritious and flavorful. Herbal tonics are beverages that are brewed with herbs, which provide the majority of their... [More]

Organic Coconut Frostings - Simple Mills' Healthy Dessert Frosting is Enriched with Coconut Oil

SCORE 2.7

Mild 246 Clicks Pub: Feb 8, 17

Organic Coconut Frostings

Simple Mills' Healthy Dessert Frosting is Enriched with Coconut Oil

A whipped dessert frosting can be the most satisfying finishing touch to put on top of a baked confection, but slathering a sugar-laden spread over cakes, brownies and cupcakes that are already... [More]

Organic Monk Fruit Sweeteners - Lakanto's Natural Sweetener is a Calorie-Free Sugar Substitute

SCORE 2.2

Untested 283 Clicks Pub: Mar 8, 17

Organic Monk Fruit Sweeteners

Lakanto's Natural Sweetener is a Calorie-Free Sugar Substitute

Lakento’s natural sweetener range is infused with monk fruit and is a calorie-free alternative to processed sugar products. While traditional sugars can feature an array of artificial additives,... [More]

Aftertaste-Free Natural Sweeteners - Norbu Offers a Low-Calorie, Natural Sugar Alternative

SCORE 2.6

Mild 157 Clicks Pub: Apr 12, 17

Aftertaste-Free Natural Sweeteners

Norbu Offers a Low-Calorie, Natural Sugar Alternative

Norbu describes itself as a ‘100% Natural Sweetener’ that distinguishes itself from its competitors with its claim that it does not have the same “bitter aftertaste” that... [More]

Blended Agave Syrups - Madhava's Organic AgaveFIVE Features Agave, Monk Fruit and Stevia

SCORE 2

Untested 94 Clicks Pub: Aug 7, 17

Blended Agave Syrups

Madhava's Organic AgaveFIVE Features Agave, Monk Fruit and Stevia

While there are plenty of agave syrups, stevia products and monk fruit sweeteners that are sold as standalone substitutes for refined sugar, AgaveFIVE from Madhava takes the form of a blend made of... [More]