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Kombucha Diffusion

Hybridized takes on kombucha make the beverage more accessible

Implications - As consumers who may consider themselves adjacent to the new culture of wellness and self-care get familiar with the benefits of fermentation, experimental takes on kombucha are emerging in order to both explore new flavor combinations and expand on its healthful aspects. This shift demonstrates the interest in exploring new health-driven products hybridized with more familiar flavors and ingredients.
Workshop Question - What familiar experiences can you incorporate into more cutting edge products or services in order to engage customers uneasy about trying new things?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
79,427 Total Clicks
Date Range:
Oct 16 — Jan 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Cannabis Kombucha Brands
Cannabis Kombucha Brands
Junup Cannabis Kombucha is Produced and Sold in Oregon
Junup Cannabis Kombucha is an all-natural refreshment made from clear THC distillate, tea from loose-leaf brand the Jasmine Pearl and honey produced in the Willamette Valley region of Oregon.... MORE
Alcoholic Kombucha Tonics
Alcoholic Kombucha Tonics
Good Omen Bottling's Kombucha Beverages Introduce a New Craft Brew
With rising interests in health and wellness, kombucha beverages have come into the spotlight over the past few years. Now, Good Omen Bottling is introducing something new with its artisanal Wild... MORE
Coffee Kombucha Hybrids
Coffee Kombucha Hybrids
Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
Coffee and kombucha are often served in close proximity to one another at cafes and grocery stores around the world, but Blue Island Coffee is now giving consumers the chance to enjoy both beverages... MORE
Ombre Kombucha Beverages
Ombre Kombucha Beverages
Vams Culture's 'Tropical Goth' is a Detoxifying, Fruity Charcoal Beverage
‘Tropical Goth’ is a vibrant kombucha beverage from Vams Culture that gets its unique appearance from the addition of activated charcoal. The beverage boasts a base of filtered water,... MORE
Beer-Kombucha Hybrids
Beer-Kombucha Hybrids
Postmark Brewing is Now Making a Beer Beverage Called 'Blondebucha'
There are plenty of similarities between brewing kombucha tea and beer beverages, which is perhaps what inspired one of the newest beverage concoctions from Postmark Brewing. As its name suggests,... MORE
Hoppy Citrus Kombuchas
Hoppy Citrus Kombuchas
Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
At the 2017 Natural Products Expo West in California, Humm Kombucha introduced one of its newest kombucha flavors—‘Hopped Grapefruit.’ True to its name, the new kombucha beverage... MORE

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These Small-Batch Teas are Perfect for Brand Promotion Purposes
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