Kombucha Diffusion

Hybridized takes on kombucha may the beverage more accessible

Implications - As even consumers who may consider themselves adjacent to the new culture of wellness and self-care get familiar with the benefits of fermentation, experimental takes on kombucha are emerging in order to both explore new flavor combinations and expand on its healthful aspects. This shift demonstrates the interest in exploring new health-driven products hybridized with more familiar flavors and ingredients.

Workshop Question - What familiar experiences can you incorporate into more cutting edge products or services in order to engage customers uneasy about trying new things?
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50,525 Total Clicks
Oct 16 - Jan 18
This Year and Mild
LifestyleHealthDrinking
Featured Examples
Cannabis Kombucha Brands - Junup Cannabis Kombucha is Produced and Sold in Oregon
SCORE 7.2
This Year and Warm 1,517 Clicks Pub: Jan 11, 18
Cannabis Kombucha Brands
Junup Cannabis Kombucha is Produced and Sold in Oregon
Junup Cannabis Kombucha is an all-natural refreshment made from clear THC distillate, tea from loose-leaf brand the Jasmine Pearl and honey produced in the Willamette Valley region of Oregon.... [More]
Alcoholic Kombucha Tonics - Good Omen Bottling's Kombucha Beverages Introduce a New Craft Brew
SCORE 4.3
Average 1,064 Clicks Pub: Mar 16, 17
Alcoholic Kombucha Tonics
Good Omen Bottling's Kombucha Beverages Introduce a New Craft Brew
With rising interests in health and wellness, kombucha beverages have come into the spotlight over the past few years. Now, Good Omen Bottling is introducing something new with its artisanal Wild... [More]
Coffee Kombucha Hybrids - Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
SCORE 4
Average 700 Clicks Pub: Apr 21, 17
Coffee Kombucha Hybrids
Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
Coffee and kombucha are often served in close proximity to one another at cafes and grocery stores around the world, but Blue Island Coffee is now giving consumers the chance to enjoy both beverages... [More]
Ombre Kombucha Beverages - Vams Culture's 'Tropical Goth' is a Detoxifying, Fruity Charcoal Beverage
SCORE 3.3
Mild 506 Clicks Pub: Aug 31, 17
Ombre Kombucha Beverages
Vams Culture's 'Tropical Goth' is a Detoxifying, Fruity Charcoal Beverage
‘Tropical Goth’ is a vibrant kombucha beverage from Vams Culture that gets its unique appearance from the addition of activated charcoal. The beverage boasts a base of filtered water,... [More]
Beer-Kombucha Hybrids - Postmark Brewing is Now Making a Beer Beverage Called 'Blondebucha'
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Mild 387 Clicks Pub: Oct 19, 16
Beer-Kombucha Hybrids
Postmark Brewing is Now Making a Beer Beverage Called 'Blondebucha'
There are plenty of similarities between brewing kombucha tea and beer beverages, which is perhaps what inspired one of the newest beverage concoctions from Postmark Brewing. As its name suggests,... [More]
Hoppy Citrus Kombuchas - Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
SCORE 1.9
Untested 311 Clicks Pub: Apr 26, 17
Hoppy Citrus Kombuchas
Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
At the 2017 Natural Products Expo West in California, Humm Kombucha introduced one of its newest kombucha flavors—‘Hopped Grapefruit.’ True to its name, the new kombucha beverage... [More]
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