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Insider Elitism

Campaigns and services focused on local knowledge convey authenticity

Implications - For brand-conscious consumers, there is a sense of pride in being the first to find a new brand or service. This sense of pride is diminishing in the information age due to the availability of information. To maintain a sense of insider elitism, services are tapping into local insider information. This represents a unique opportunity for brands looking to establish authenticity through camaraderie.
Workshop Question - How can your brand convey a sense of insider information and camaraderie?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
69,530 Total Clicks
Date Range:
Sep 16 — Jul 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Secretive Pop-Up Billboards
Secretive Pop-Up Billboards
Antisocial Social Club Teased the Location of Its Pop-Up in a Fun Way
To get streetwear fans excited about the release of its newest products, Antisocial Social Club announced that it would be launching a pop-up shop somewhere in Los Angeles. Adding to a consumer’... MORE
Asian Street Food Tours
Asian Street Food Tours
The Hanoi Street Food Tour Gives Travelers an Authentic Eating Experience
Travelers are often quick to realize just how different cuisine is from one place to the next, and the Hanoi Street Food Tour is an experience that gives travelers a first hand taste of that... MORE
Crowdsourced Architecture Guides
Crowdsourced Architecture Guides
The Architectour Books Curate the Best Urban Architecture
Seeing the architecture is one of the most satisfying aspects of traveling to new cities, and the Architectour Guide tour books help people to get the most of the urban landscape during their travels.... MORE
Ride-Sharing Restaurant Guides
Ride-Sharing Restaurant Guides
The Uber Restaurant Guide Highlights Popular Dining Spots
Uber restaurant guides are a unique way to discover great food in users’ cities. The guides divide restaurants into several categories, and they rank the top 10 options based on where riders... MORE
play_circle_filled Digital Street Art Tours
Digital Street Art Tours
'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
There are dozens of places around the world where street art tours are carried out, but Heritage Toronto wanted to open up the experience of exploring its iconic Graffiti Alley to anyone, no matter... MORE

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