Insider Elitism

Campaigns and services focused on local knowledge convey authenticity

Implications - For brand-conscious consumers, there is a sense of pride in being the first to find a new brand or service. This sense of pride is diminishing in the information age due to the availability of information. To maintain a sense of insider elitism, services are tapping into local insider information. This represents a unique opportunity for brands looking to establish authenticity through camaraderie.
SCORE 5.9
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50,636 Total Clicks
Sep 16 - Jul 17
This Week and Mild
MarketingLifestyle
Featured Examples
Secretive Pop-Up Billboards - Antisocial Social Club Teased the Location of Its Pop-Up in a Fun Way
SCORE 7.2
This Month and Warm 289 Clicks Pub: Jun 16, 17
Secretive Pop-Up Billboards
Antisocial Social Club Teased the Location of Its Pop-Up in a Fun Way
To get streetwear fans excited about the release of its newest products, Antisocial Social Club announced that it would be launching a pop-up shop somewhere in Los Angeles. Adding to a consumer’... [More]
Asian Street Food Tours - The Hanoi Street Food Tour Gives Travelers an Authentic Eating Experience
SCORE 7.4
This Month and Warm 196 Clicks Pub: Jun 28, 17
Asian Street Food Tours
The Hanoi Street Food Tour Gives Travelers an Authentic Eating Experience
Travelers are often quick to realize just how different cuisine is from one place to the next, and the Hanoi Street Food Tour is an experience that gives travelers a first hand taste of that... [More]
Crowdsourced Architecture Guides - The Architectour Books Curate the Best Urban Architecture
SCORE 5
This Quarter and Warm 245 Clicks Pub: May 11, 17
Crowdsourced Architecture Guides
The Architectour Books Curate the Best Urban Architecture
Seeing the architecture is one of the most satisfying aspects of traveling to new cities, and the Architectour Guide tour books help people to get the most of the urban landscape during their travels.... [More]
Ride-Sharing Restaurant Guides - The Uber Restaurant Guide Highlights Popular Dining Spots
SCORE 3.2
This Year and Mild 119 Clicks Pub: Nov 22, 16
Ride-Sharing Restaurant Guides
The Uber Restaurant Guide Highlights Popular Dining Spots
Uber restaurant guides are a unique way to discover great food in users’ cities. The guides divide restaurants into several categories, and they rank the top 10 options based on where riders... [More]
Digital Street Art Tours - 'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
SCORE 3.7
This Year and Mild 122 Clicks Pub: Sep 2, 16
Digital Street Art Tours
'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
There are dozens of places around the world where street art tours are carried out, but Heritage Toronto wanted to open up the experience of exploring its iconic Graffiti Alley to anyone, no matter... [More]
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