Imaginative gin flavors entice cocktail and spirit connoisseurs alike
Implications - Having moved past bourbon as the spirit of the moment, gin is experiencing a period of popularity that is leading to experimental craft varieties that incorporate new flavors and distilling techniques. This progression speaks to the desire of modern consumers to acquire expert-level knowledge in their preferred food and beverage experiences and the opportunity lying therein for brands.
Workshop Question - What unexpected takes on traditional flavors can you experiment with in order to surprise and delight your customers?
Trend Themes
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Experimental Craft Varieties — As gin moves towards more experimental craft varieties, there is an opportunity to incorporate new flavors and distilling techniques, providing consumers with expert-level knowledge in their preferred food and beverage experiences.
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Tea-based Alcohol — As seen in the creation of Jindea, there is a growing trend in creating tea-based alcohol, giving bottle labels a fresh take on tea-infused spirits.
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Innovative Flavor Pairings — The growth in demand for experimental gin spirits has resulted in a demand for innovative, unexpected flavor pairings across the alcohol and beverage industries.
Industry Implications
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Food and Beverage — Opportunities for artisanal food items and unique flavor pairings are emerging in the food and beverage industry as a result of consumers seeking expert-level knowledge and innovative experiences.
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Beauty and Skincare — As seen in the creation of CollaGin, lifestyle products like alcohol, snack foods, and cosmetics, are turned to as an ingredient for anti-aging collagen consumption.
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Creative Agency/ Branding — The Naked Marshmallow Co.'s decision to revamp brand identity reveals branding opportunities with professional creative agencies for industries seeking to target all ages.
