Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gin
Exploration
Imaginative gin flavors entice cocktail and spirit connoisseurs alike.
3.2
Trend score
Trend
What is the Gin Exploration trend?
Gin Exploration: Having moved past bourbon as the spirit of the moment, gin is experiencing a period of popularity that is leading to experimental craft varieties that incorporate new flavors and distilling techniques. This progression speaks to the desire of modern consumers to acquire expert-level knowledge in their preferred food and beverage experiences and the opportunity lying therein for brands.
Trend themes
Themes within the Gin Exploration trend
Three behaviours holding the trend together01
Experimental Craft Varieties
As gin moves towards more experimental craft varieties, there is an opportunity to incorporate new flavors and distilling techniques, providing consumers with expert-level knowledge in their preferred food and beverage experiences.
02
Tea-Based Alcohol
As seen in the creation of Jindea, there is a growing trend in creating tea-based alcohol, giving bottle labels a fresh take on tea-infused spirits.
03
Innovative Flavor Pairings
The growth in demand for experimental gin spirits has resulted in a demand for innovative, unexpected flavor pairings across the alcohol and beverage industries.
Industry implications
What the Gin Exploration trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Opportunities for artisanal food items and unique flavor pairings are emerging in the food and beverage industry as a result of consumers seeking expert-level knowledge and innovative experiences.
For
Beauty and Skincare
As seen in the creation of CollaGin, lifestyle products like alcohol, snack foods, and cosmetics, are turned to as an ingredient for anti-aging collagen consumption.
For
Creative Agency/ Branding
The Naked Marshmallow Co.'s decision to revamp brand identity reveals branding opportunities with professional creative agencies for industries seeking to target all ages.
Workshop question
What unexpected takes on traditional flavors can you experiment with in order to surprise and delight your customers?
Trend signals
Trend signals for Gin Exploration
Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 8%.
Popularity50%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Gin Exploration trend
6 featured examples from Dec 13, 2016 to Jul 4, 2017CategoryLife-Stages
Collagen-Distilled Gins
'CollaGin' is a New Gin That's Distilled with Pure Collagen
Consumer goods firms that manufacture collagen-infused products can aim to meet the rising consumer demand for beauty-enhancing and anti-aging merchandise.
CategoryLifestyle
Japanese Botanical Gins
Nikka's Coffey Gin is the First White Spirit From the Whiskey Brand
Opportunity for whiskey brands to explore the production of gin using their existing distillation methods.
CategoryLifestyle
Tea-Based Gin Spirits
'Jindea' is Prepared with Darjeeling Tea from India
Incorporating tea into the production of spirits can attract consumers looking for innovative and distinctive alcoholic beverages.
CategoryLifestyle
Citrus-Infused Gin Blends
"ClemenGold Gin' Offers Both Classic and Fresh Flavors
Beverage companies can innovate by exploring unique flavor combinations and packaging designs that reflect those flavors, to appeal to consumers looking for more creative and exci…
CategoryLifestyle
Small-Batch Marshmallow Collections
The Naked Marshmallow Co. Has a Revamped Brand Identity
The revamped brand identity of The Naked Marshmallow Co.
CategoryLifestyle
Peppery Strawberry Spirits
Bullards Spirits' Flavored Gin Boasts Notes of Black Pepper and Berry
In the alcohol industry, the rise of experimental gin spirits like Bullards Strawberry & Black Pepper Gin encourages the exploration of unique flavors and innovative brewing techn…
