'CollaGin' is a new gin that is setting itself apart as an alcohol that's distilled with pure collagen and formulated with pure anti-aging botanicals like angelic root, pink grapefruit and star anise. As such, the limited-edition CollaGin brands itself as "the beauty drink du jour." To enjoy, the brand recommends it in a martini or mixing it as part of a classic gin and tonic.
Beyond purchasing skincare supplements that contain collagen as an ingredient, many consumers who are interested in anti-aging are turning to lifestyle products instead. For instance, there are collagen snack foods, drinks and even cosmetic products like eyeshadows that are being formatted with collagen as a main ingredient.
Recently, Bompas & Parr launched 'Anti-AGin,' which is a comparable gin product made with botanical anti-aging ingredients.
What Makes This Trend Stand Out
- Collagen-infused Beverages
- There is an opportunity for beverage companies to differentiate themselves by incorporating collagen into their products, appealing to consumers interested in anti-aging.
- Beauty-enhancing Alcoholic Beverages
- The emergence of CollaGin and Anti-AGin presents an opening for innovative beverage firms to capitalize on the beauty-enhancing trend with alcohol-infused products.
- Functional Ingredients in Alcoholic Beverages
- Functional ingredients such as collagen and botanical anti-aging agents in alcoholic beverages indicate a long-term trend towards health and wellness for the alcohol industry.
Sectors Adopting This
- Consumer Goods
- Consumer goods firms that manufacture collagen-infused products can aim to meet the rising consumer demand for beauty-enhancing and anti-aging merchandise.
- Food and Beverage
- Food and beverage corporations can tap into the growing market for functional ingredients in alcoholic products by producing collagen-based beverages and other collagen-infused products.
- Cosmetics and Personal Care
- Cosmetics and personal care companies can use collagen to develop innovative beauty products that are beneficial for anti-aging and promote health and beauty from the inside out.
