Empowered Intersectionality

Brands celebrate individuality by embracing multifaceted identities

Implications - Consumers are more empowered than ever to speak out about their differences and in turn, they have greater expectations of the brands they follow to echo this messaging and celebrate what makes them unique individuals. The focus has shifted from the empowerment of one particular group, to the empowerment of unique individuals. This concept proposes systemic changes toward a bias-free society that accepts all, and speaks to "equality" in its truest form.

Workshop Question - How does your brand empower your consumer to celebrate all aspects of their individuality?
SCORE 6.4
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99,582 Total Clicks
Feb 16 - Oct 18
This Month and Warm
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Featured Examples
Inclusive Sci-Fi Fashion Zines - Vagina Dentata Zine Explores Themes Through Striking Visual Layouts
SCORE 8.9
This Month and V. Hot 1,751 Clicks Pub: Oct 19, 18
Inclusive Sci-Fi Fashion Zines
Vagina Dentata Zine Explores Themes Through Striking Visual Layouts
Vagina Dentata is a sci-fi fashion zine that provides readers with accessible content that celebrates artistry, personality, and the right to be weird. The publication maintains a strong focus on... [More]
Trans Experience Indie Games - 'One Night, Hot Springs' Showcases Transgender Life in Japan
SCORE 6.1
This Month and Warm 318 Clicks Pub: Oct 16, 18
Trans Experience Indie Games
'One Night, Hot Springs' Showcases Transgender Life in Japan
Video games can serve as a powerful tool for experience and ‘One Night, Hot Springs’ uses this ability to showcase what it’s like to be transgendered in Japan. Serving as a visual... [More]
Inclusive Runway Shows - The SmartGlamour Spring 2016 Show Featured Models of All Shapes and Sizes
SCORE 3.5
Mild 513 Clicks Pub: Feb 23, 16
Inclusive Runway Shows
The SmartGlamour Spring 2016 Show Featured Models of All Shapes and Sizes
The SmartGlamour Spring 2016 runway show recently made headlines for its use of non-traditional models. While the fashion industry has made some progress in terms of using more diverse models, the... [More]
Interactive Inclusive Museums - This Museum Celebrates All Forms of American Writing
SCORE 3.4
Mild 1,542 Clicks Pub: May 18, 17
Interactive Inclusive Museums
This Museum Celebrates All Forms of American Writing
Housing 13 interactive exhibits, Chicago is now home to the world’s first American writing museum that celebrates the nation’s writing and literature history. The museum takes up the... [More]
Trans Women Short Stories - This Fictional Book Features Stories That Were Written by Trans Women
SCORE 4.3
Average 386 Clicks Pub: Jan 2, 17
Trans Women Short Stories
This Fictional Book Features Stories That Were Written by Trans Women
Trans women have long been left out of public discourse in North America and when included, it is often without their voice and situated in negative terminology and ideas. The book ‘Nameless... [More]
Inclusive Celebratory Hair Ads - Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
SCORE 3.3
Mild 229 Clicks Pub: May 25, 17
Inclusive Celebratory Hair Ads
Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
The Pantene Gold Series is an eight-piece collection of products by the brand that are specifically targeted towards the needs of Black women, and its accompanying commercial speaks to the power of... [More]
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