Category
Lifestyle
Assisted Choices
Trend cluster
Category
Empowered
Intersectionality
Brands celebrate individuality by embracing multifaceted identities.
3.3
Trend score
Trend
What is the Empowered Intersectionality trend?
Empowered Intersectionality: Consumers are more empowered than ever to speak out about their differences and in turn, they have greater expectations of the brands they follow to echo this messaging and celebrate what makes them unique individuals. The focus has shifted from the empowerment of one particular group, to the empowerment of unique individuals. This concept proposes systemic changes toward a bias-free society that accepts all, and speaks to "equality" in its truest form.
Trend themes
Themes within the Empowered Intersectionality trend
Three behaviours holding the trend together01
Intersectional Empowerment
The focus has shifted from the empowerment of one particular group, to the empowerment of unique individuals.
02
Diversity and Inclusion
Growing demand for more diversity and intersectionality in various industries such as fashion, literature and museums.
03
Transgender Awareness
Increased empathy towards the struggles trans people face in different parts of the world, highlighted through mediums such as video games and literature.
Industry implications
What the Empowered Intersectionality trend means for industry
Where the trend changes the playbookFor
Fashion
Trend towards using unconventional models and catering to a wider range of body types.
For
Arts and Literature
Focusing on providing a platform for marginalized communities such as trans women to express themselves and embrace their individuality.
For
Entertainment and Gaming
Empathy-driven games and content that exposes players to issues regarding transgender struggles and inclusivity.
Workshop question
How does your brand empower your consumer to celebrate all aspects of their individuality?
Trend signals
Trend signals for Empowered Intersectionality
Trend score 3.3 out of 10, from popularity 43%, activity 48%, freshness 8%.
Popularity43%
Activity48%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Empowered Intersectionality trend
6 featured examples from Feb 24, 2016 to Oct 19, 2018CategoryFashion
Inclusive Sci-Fi Fashion Zines
Vagina Dentata Zine Explores Themes Through Striking Visual Layouts
The fashion industry can create opportunities for marginalized communities to have representation through their own content creation, and by curating diverse models and designs.
CategoryTech
Trans Experience Indie Games
'One Night, Hot Springs' Showcases Transgender Life in Japan
There is a growing demand for inclusive and diverse video games that accurately depict the experiences of marginalized communities.
CategoryFashion
Inclusive Runway Shows
The SmartGlamour Spring 2016 Show Featured Models of All Shapes and Sizes
The fashion industry can benefit from utilizing diverse models and creating clothing for a variety of body types.
CategoryPop Culture
Interactive Inclusive Museums
This Museum Celebrates All Forms of American Writing
Museums could benefit from creating exhibits that are more interactive and inclusive to appeal to a wider audience, driving up ticket sales and engagement.
CategorySocial Good
Trans Women Short Stories
This Fictional Book Features Stories That Were Written by Trans Women
Incorporating diverse and authentic voices in book publishing can disrupt the industry by challenging traditional publishing norms and expanding reader perspectives.
CategoryMarketing
Inclusive Celebratory Hair Ads
Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
Brands in the beauty and personal care industry can innovate by creating products that cater to the needs of underrepresented groups.
