Uber restaurant guides are a unique way to discover great food in users' cities. The guides divide restaurants into several categories, and they rank the top 10 options based on where riders head to most often.
Though Uber's primary purpose is to bring people from point A to point B, the company has excelled because of it's ability to make use of the subsequent data that it collects from these trips. In the case of Uber restaurant guides, the assumption is that if riders frequently enter a restaurant as a destination, it's probably a good spot to eat (or, at the very least, a popular spot to eat.) Capitalizing on this trove of proprietary information, Uber is providing consumers with these democratized guides.
The categories in the Uber restaurant guides include 'Most popular,' 'Local favorites,' 'Up-and-coming,' 'Brunch spots,' and more. The guides are currently available for several US cities.