Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Gin
Gin brands engage consumers with inspired events and activations.
4.4
Trend score
Trend
What is the Experiential Gin trend?
Experiential Gin: Gin brands are hosting creative activations and workshops that serve as both an opportunity for both brand awareness and product education. This progression highlights the importance of brand touchpoints in helping consumers bridge the gap between aspirational marketing and actual product adoption.
Trend themes
Themes within the Experiential Gin trend
Three behaviours holding the trend together01
Experiential Marketing
Gin companies are offering unique consumer experiences to bridge the gap between aspirational marketing and actual product adoption.
02
Luxury Pairings
Gin brands are positioning themselves as a luxury product through pairing gin tastings with high-end experiences, such as train tours and photography workshops.
03
Adult-Focused Dessert Experiences
Ice cream parlors are being reinvented with a focus on appealing to adult audiences, offering boozy and cocktail-inspired ice cream desserts.
Industry implications
What the Experiential Gin trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Experiential marketing and luxury pairings offer opportunities for food and beverage companies to elevate their brands and appeal to high-end consumers.
For
Tourism and Hospitality
Train tours and immersive experiences create opportunities for tourism and hospitality companies to offer unique and memorable experiences to guests.
For
Technology and Entertainment
Virtual reality and sensory experiences are disrupting the technology and entertainment industries, creating opportunities for companies to innovate and create immersive experiences for consumers.
Workshop question
In what daily spaces can you engage consumers and allow them to test drive your product or service?
Trend signals
Trend signals for Experiential Gin
Trend score 4.4 out of 10, from popularity 64%, activity 61%, freshness 8%.
Popularity64%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Gin trend
5 featured examples from May 9 to Jun 21, 2017CategoryMarketing
VR Train Tours
The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour
The hospitality and tourism industry can leverage virtual travel experiences to offer unique and memorable destinations to guests, regardless of physical location.
CategoryLifestyle
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
The food and beverage industry can leverage experiential learning to offer unique marketing opportunities that blend product tastings with hands-on workshops and collaborations wi…
CategoryLifestyle
Gin Train Tastings
Tanqueray and Belmond British Pullman are Offering Onboard Gin Tastings
The luxury travel and hospitality industry can capitalize on the trend of offering unique experiences, such as gin tastings on a train, to attract and engage affluent consumers.
CategoryLifestyle
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
This trend offers a potential disruptive innovation opportunity in the food and beverage industry, as ice cream parlors can attract a new demographic of adult consumers by offerin…
CategoryMarketing
Gin Pairing Workshops
This Masterclass Teaches How to Pair Tanqueray Gin with Juice
Restaurants, bars, and other food and beverage businesses can incorporate interactive workshops and masterclasses to offer new and exciting experiences for customers.
