Category
Lifestyle
Assisted Choices
Trend cluster
Category
Concentrated
Wheatgrass
Powdered wheatgrass is seen added to a variety of portable formats.
3.1
Trend score
Trend
What is the Concentrated Wheatgrass trend?
Concentrated Wheatgrass: An asset for those with limited access to fresh produce, wheatgrass in powder form can now be found in a variety of greens supplements and on-the-go products that make the superfood all the more accessible. This progression speaks to consumers still learning about the health and wellness movement and their predisposition toward products that allow for a slow integration of such superfoods into their regular diet.
Trend themes
Themes within the Concentrated Wheatgrass trend
Three behaviours holding the trend together01
Powdered Superfoods
Powdered wheatgrass allows for easy integration of such superfoods into the regular diet.
02
Portable Superfood Products
On-the-go products make superfoods like wheatgrass more accessible for consumption, especially for those with limited access to fresh produce.
03
Single-Serve Beverage Powders
Single-serve beverage powders like Nutriblade's wheatgrass shot make it easier to consume superfoods while on the go.
Industry implications
What the Concentrated Wheatgrass trend means for industry
Where the trend changes the playbookFor
Health & Wellness
Businesses can innovate and develop products that cater to the health and wellness movement.
For
Food & Beverage
Innovations can be made in the food and beverage industry to incorporate superfoods into a range of products and make them more accessible.
For
Packaging
There is a need for innovative packaging solutions that cater to on-the-go consumption of superfoods and ensure the integrity of the product.
Workshop question
How can you embed your brand into the daily lifestyle of your consumers?
Trend signals
Trend signals for Concentrated Wheatgrass
Trend score 3.1 out of 10, from popularity 40%, activity 45%, freshness 8%.
Popularity40%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Concentrated Wheatgrass trend
5 featured examples from Apr 2, 2016 to Apr 11, 2017CategoryLifestyle
Single-Serve Superfood Beverages
'Perfect 10 Organic Superfood' is a Nutrient-Rich Drink Option
The beverage industry can capitalize on the increasing demand for healthier drink options by creating single-serve superfood beverages.
CategoryLifestyle
Organic Superfood Purees
Shine Organics' Combines the Purest Produce and Micronutrients
Organic superfood purees present opportunities for companies in the health foods industry to create convenient, nourishing products for on-the-go consumers.
CategoryLifestyle
Plant-Based Beverage Powders
Vega Greens Drink is Made with Organic Greens for Quick Consumption
Potential for food and beverage manufacturers to develop new and innovative plant-based beverage powders and ingredients.
CategoryLifestyle
Dense Dietary Food Supplements
The Protein World Vital Veggies Blend is Packed with Nutrients
Incorporate new product lines of dietary food supplements that cater to the growing demand for healthier and convenient options.
CategoryLifestyle
Prepackaged Wheatgrass Shots
Nutriblade's Immune-Boosting Shot Can Easily Be Taken on the Go
Nutriblade's Wheatgrass Shots could have a significant disruptive impact on the health and wellness industry.
