Powdered wheatgrass is seen added to a variety of portable formats
Implications - An asset for those with limited access to fresh produce, wheatgrass in powder form can now be found in a variety of greens supplements and on-the-go products that make the superfood all the more accessible. This progression speaks to consumers still learning about the health and wellness movement and their predisposition toward products that allow for a slow integration of such superfoods into their regular diet.
Workshop Question - How can you embed your brand into the daily lifestyle of your consumers?
Trend Themes
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Powdered Superfoods — Powdered wheatgrass allows for easy integration of such superfoods into the regular diet.
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Portable Superfood Products — On-the-go products make superfoods like wheatgrass more accessible for consumption, especially for those with limited access to fresh produce.
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Single-serve Beverage Powders — Single-serve beverage powders like Nutriblade's wheatgrass shot make it easier to consume superfoods while on the go.
Industry Implications
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Health & Wellness — Businesses can innovate and develop products that cater to the health and wellness movement.
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Food & Beverage — Innovations can be made in the food and beverage industry to incorporate superfoods into a range of products and make them more accessible.
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Packaging — There is a need for innovative packaging solutions that cater to on-the-go consumption of superfoods and ensure the integrity of the product.
