Zucchini Breakfast Bowls

This Green Bowl of 'Zoats' is Made with Zucchini, Matcha and Oatmeal

Oatmeal has been a staple balanced breakfast food for years that provides a healthy serving of fiber, protein and more—but "zoats" is the name of an oatmeal variation that's able to boast more fiber and vitamins from the addition of shredded zucchini.

This breakfast bowl recipe introduces an ultra-green formula for 'Green Tea Matcha Zoats,' which is also enriched with plenty of antioxidants. Other healthy additions to the recipe from Healthy and Psyched include wheatgrass, rice milk and agave syrup.

Health-conscious consumers who enjoy zucchini noodles, or zoodles, will find that zoats offer a powerful way to kick-start their day. Now, it's becoming quite common to see savory vegetable additions in the most unexpected places, including everything from cottage cheese and yogurt to meats and snack foods.

Zoats
Zoats, an oatmeal variation made with shredded zucchini, is a trend that offers increased fiber and vitamins.
Matcha
Matcha, a type of green tea, is a trend that adds antioxidants and a vibrant green color to breakfast bowls.
Savory Vegetable Additions
The trend of adding savory vegetables to unexpected foods like cottage cheese, yogurt, meats, and snack foods provides an opportunity for creative and healthy innovation.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can explore creating and marketing innovative products that incorporate zoats and matcha for health-conscious consumers.
Wellness and Nutrition
The wellness and nutrition industry can capitalize on the trend of incorporating savory vegetable additions into various food products to offer healthier options.
Healthy Breakfast Alternatives
The industry for healthy breakfast alternatives can leverage the zoats trend by creating convenient and delicious pre-packaged options for consumers on-the-go.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 51%
Freshness 8%