Del Monte's new Veggieful Bowls share ready-to-eat servings of vegetables, whole grains and savory sauces in varieties like Asian Style Soy Sesame, Southwest Style Corn and Roasted Red Pepper. The single-serve bowls contain a full serving of vegetables and a nourishing base of red and white quinoa. While two of the Veggieful Bowls also include brown rice, the Garlic & Herb variety mixes quinoa, "mother of all grains," with riced cauliflower.
The plant-powered bowls share between five to six grams of protein and are packed with vegetables like carrots, peas and green beans, as well as black beans and lentils in some varieties. The grab-and-go meals are packaged with the whole grains in a separate compartment from the vegetables.
Image Credit: Del Monte Foods
What's Driving This Trend
- Convenient Ready-to-eat Meals
- The rise of grab-and-go quinoa bowls reflects the trend of consumers seeking convenient and healthy ready-to-eat meals.
- Plant-based and Veggies-focused Diets
- The Veggieful Bowls cater to the increasing demand for plant-based and vegetable-rich diets, presenting an opportunity to create innovative plant-powered meal options.
- Diverse Grain and Grain Alternatives
- The use of red and white quinoa, brown rice, and riced cauliflower in the Veggieful Bowls highlights the trend towards exploring diverse grain options and grain alternatives as healthier meal bases.
Who This Affects Most
- Convenience Food Industry
- The popularity of grab-and-go quinoa bowls presents an opportunity for the convenience food industry to develop more nutritious and ready-to-eat meal options.
- Plant-based Food Industry
- The Veggieful Bowls cater to the growing demand for plant-based food, indicating an opportunity for the plant-based food industry to expand its offerings with innovative and flavorful plant-powered meal options.
- Grain and Grain Alternatives Industry
- With the inclusion of various grains and grain alternatives in the Veggieful Bowls, there is potential for the grain and grain alternatives industry to explore new products and capitalize on the trend towards diverse and healthier meal bases.
