Novelty Workout

Fitness trends are nichefying to offer variety to aspirational consumers

Implications - Looking to ease their way into the fitness craze, many consumers are looking for more accessible workout classes that promise physical benefits with a side of fun. Through niche exercises that are more interest-based, consumers -- from those that would never dream of entering a gym to those who find regular fitness classes too repetitive -- are finding a happy medium that suits their particular lifestyle and interests.
SCORE 6.2
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134,602 Total Clicks
Apr 16 - Jul 17
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Featured Examples
Bed-Based Workout Classes - The U.K.'s David Lloyd Clubs Rolled Out the First 'Napercise Class'
SCORE 7.7
This Year and Hot 1,157 Clicks Pub: May 3, 17
Bed-Based Workout Classes
The U.K.'s David Lloyd Clubs Rolled Out the First 'Napercise Class'
It may not be long before gyms in the United States take a page from David Lloyd Clubs and begin offering a Napercise class. The U.K. chain of gyms recently did a trial run of its sleep-based class... [More]
Core Workout Sledgehammers - The MostFit Core Hammer is Safer Than a Sledgehammer and Tire
SCORE 5.5
Warm 2,181 Clicks Pub: Apr 12, 16
Core Workout Sledgehammers
The MostFit Core Hammer is Safer Than a Sledgehammer and Tire
The sledgehammer workout consists of a sledgehammer and a tire with users pounding away for exercise purposes, so the MostFit Core Hammer is designed to mimic this core workout. Rather than... [More]
Jaw Workout Classes - Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class
SCORE 6.7
This Year and Warm 848 Clicks Pub: May 13, 17
Jaw Workout Classes
Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class
To launch its newest product, the Dairy Milk Big Taste Peanut Caramel Crisp, Cadbury is teaming up with 1Rebel to offer unique fitness classes in London. The ‘Jaw Gym Class’ is a 45-... [More]
Crowdsurfer Workout Classes - Gym Box and Stubhub Teamed Up to Offer a 'Crowd Surf Ready' Class
SCORE 3.4
This Year and Mild 717 Clicks Pub: Dec 24, 16
Crowdsurfer Workout Classes
Gym Box and Stubhub Teamed Up to Offer a 'Crowd Surf Ready' Class
Music and workouts usually go hand-in-hand, but in this case, it won’t be quite what you’d expect. Gym Box recently teamed up with Stubhub to launch a ‘Crowd Surf Ready’... [More]
Speedy Celebrity Workouts - This Kendall Jenner Workout Only Takes 11 Minutes to Complete at Home
SCORE 4.9
This Year and Average 261 Clicks Pub: Mar 29, 17
Speedy Celebrity Workouts
This Kendall Jenner Workout Only Takes 11 Minutes to Complete at Home
A snippet of a new Kendall Jenner workout tutorial is available on YouTube to promote the model’s app, which requires fans to pay for the majority of the content. The workout consists of... [More]
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