Fitness trends are nichefying to offer variety to aspirational consumers
Implications - Looking to ease their way into the fitness craze, many consumers are looking for more accessible workout classes that promise physical benefits with a side of fun. Through niche exercises that are more interest-based, consumers -- from those that would never dream of entering a gym to those who find regular fitness classes too repetitive -- are finding a happy medium that suits their particular lifestyle and interests.
Workshop Question - How can you nichefy in order to have greater appeal to a more targeted group of people?
Trend Themes
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Niche-based Workouts — Consumers are seeking accessible, interest-based workout classes that suit their particular lifestyles and interests.
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Short, At-home Workouts — Consumers are looking for ways to get fit quickly and conveniently in the comfort of their own homes.
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Sleep and Relaxation-based Classes — Consumers are seeking classes that focus on relaxation and rejuvenation to counteract the effects of stress and lack of sleep.
Industry Implications
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Fitness — Fitness businesses can cater to niche interests, offer short at-home workouts, and introduce sleep and relaxation-based classes.
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Food and Beverage — Food and beverage companies can partner with fitness brands to offer unique workout experiences that tie in with their products.
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Hospitality and Travel — Hotels and travel companies can incorporate short, at-home workouts and relaxation-based classes into their offerings to cater to health-conscious consumers.
5 Featured, 39 Examples:
221,339 Total Clicks
Date Range:
Apr 16 — Jul 17
Trending:
Average
Consumer Insight Topics:
