A snippet of a new Kendall Jenner workout tutorial is available on YouTube to promote the model's app, which requires fans to pay for the majority of the content.
The workout consists of different styles of planks, which are known by many to be one of the most undesirable exercise positions, but also one of the most effective. As the entire Kendall Jenner workout takes just 11 minutes to do, the routine is likely to appeal to health-conscious fans who don't have the time to go to the gym as often as they'd like.
Since the workout only makes use of one's own body weight, it's also a great option for travelers, as it can be completed virtually anywhere.
Key Themes Behind This Trend
- Short Celebrity Workouts
- Opportunity for creating short, time-efficient workouts inspired by popular celebrities for busy individuals.
- Bodyweight Workouts
- Potential for developing workout routines that utilize only bodyweight exercises, making fitness accessible without equipment.
- Virtual Fitness Apps
- Disruptive innovation opportunity in creating virtual fitness apps that offer affordable workout routines for on-the-go individuals.
Where This Applies
- Fitness
- Opportunity for fitness brands to promote and market short, high-intensity workouts targeting busy professionals.
- Travel
- Opportunity for travel companies to incorporate fitness offerings and promote workout routines for individuals on the go.
- Technology
- Opportunity for tech companies to develop virtual fitness apps and platforms that provide convenient workout options for users.
