Fragrant IPA

Fruity pale ales satisfy craft beer fans looking to play up citrusy hops

Implications - Craft beer producers are satisfying connoisseurs already accustom to more complex ales by creating fruity IPAs brewed with real produce in order to play up the citrusy characteristics, aroma and flavor of hops such as Cascade and Citra. This progression highlights the fast-accelerating taste preferences of craft beer fans given the large variety of options being made available from independent brewers all producing their own interpretations of regional ingredients.

Workshop Question - What most beloved aspect of your product can you accelerate in order to satisfy your most discerning customers?
SCORE 3.2
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61,476 Total Clicks
Jan 16 - Jul 17
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