Adnams Brewery has released three new beers that are well-suited for the summer months, including a Blood Orange Wheat Beer, a Laid Back IPA, and a refreshing Grapefruit IPA.
The Grapefruit IPA has a relatively clear grapefruit flavor, however it also contains other citrus ingredients like bitter orange – with consumers also noticing hints of tangerine and lemon. The beer pours into a pale amber color, and consumers describe it as being medium bodied, semi-sweet, and having strong flavors of tartness, florals, and spices.
Adnams Brewery's Grapefruit IPA is the perfect refreshing beverage that consumers can enjoy in the warm summer months, offering a light body as well as flavors that are quite popular at this time of year.
What Makes This Trend Stand Out
- Citrus-infused Craft Beers
- Craft breweries can explore creating innovative and refreshing beers by infusing them with different citrus flavors like grapefruit, blood orange, and tangerine.
- Summer Seasonal Beers
- Breweries can capitalize on the demand for light and refreshing beers by releasing limited-edition summer seasonal brews that offer unique flavors and characteristics.
- Flavor-driven Craft Beer Market
- There is an opportunity for craft breweries to tap into the growing market of flavor-driven craft beers that appeal to consumers looking for unique taste experiences.
Sectors Adopting This
- Craft Beer
- Craft breweries can explore different citrus-based IPAs to attract customers and offer a refreshing twist to their beer lineup.
- Beverage Manufacturing
- Beverage companies can invest in new product development to create citrus-infused drinks that cater to the summer season and capitalize on the popularity of citrus flavors.
- Hospitality and Foodservice
- Restaurants and bars can feature citrus-based IPAs on their menus to cater to customers' preferences for light and refreshing summer beverages.
