Category
Lifestyle
Assisted Choices
Trend cluster
Category
Influencer
Subscription
Social media personalities and celebs become more accessible through kits.
3.0
Trend score
Trend
What is the Influencer Subscription trend?
Influencer Subscription: Subscription services are a business model that is gaining popularity, due to its ability to invite more customer interaction with the products contained. This invitation for collaboration is especially beneficial for celebrities and influencers looking to expand accessibility. As well, subscriptions encourage a ritual, as opposed to simply offering a product, making it an especially appealing business model for modern consumers.
Trend themes
Themes within the Influencer Subscription trend
Three behaviours holding the trend together01
Subscription Services
Subscription services are gaining popularity as an effective business model that encourages customer interaction and collaboration.
02
Collaborations with Celebrities and Influencers
Partnering with influential personalities and celebrities can expand accessibility and provide more choice for underserved demographics.
03
Celebrity-Created Meal Kits
Celebrity chef-created meal kits and meal delivery services provide convenient options for consumers who appreciate convenience and want to level up their skills in the kitchen.
Industry implications
What the Influencer Subscription trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Partnering with celebrities and chefs to create meal delivery services or kits.
For
Fashion and Beauty
Collaborating with influencers to create subscription services.
For
Athletic Apparel
Creating partnerships with famous athletes and musicians to design and promote sportswear collections or subscription-based athletic apparel services.
Workshop question
How can you break down the wall between your brand and your customer to seem more accessible?
Trend signals
Trend signals for Influencer Subscription
Trend score 3.0 out of 10, from popularity 49%, activity 34%, freshness 8%.
Popularity49%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Influencer Subscription trend
4 featured examples from Nov 25, 2016 to Jun 8, 2017CategoryFashion
Muslim Blogger Beauty Boxes
The Fashion Blog 'Muslim Girl' is Launching a Subscription Box Service
The beauty and personal care industry has an opportunity to expand its product offerings to include customized options for Muslim women, catering to their unique needs.
CategoryPop Culture
Songstress Athleisure Collaborations
Demi Lovato's Fabletics Collection Inspires Confidence
Brands in the athletic apparel industry can innovate by partnering with celebrities and promoting body positivity and self-love in their marketing campaigns.
CategoryLifestyle
Celebrity-Created Meal Kits
Lance Bass is Launching Southern Meal Kits with Chef'd
As the demand for meal kit delivery services continues to grow, there is an opportunity for disruptive innovation in the food delivery industry through the creation of more divers…
CategoryArt & Design
Celebrity Chef Meal Kits
Chef Matty Matheson Released a Subscription-Free 'MUNCHIES' Meal Kit
The food and beverage industry can disrupt the traditional meal kit model by offering subscription-free meal kit options created by celebrity chefs or through industry collaborati…
