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Pickled Provisions

Once considered niche, pickle juice and brine-based snacks go mainstream

Implications - As people look for unconventional flavors in familiar formats, brands are launching inventive food and beverage products that use pickle juice or brine as the star ingredient. This shift in perspective speaks to a culture of celebrating experimental eating and the possible link to performative food culture generally.
Workshop Question - What seemingly fringe flavor can you explore as a main ingredient?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
104,060 Total Clicks
Date Range:
Jun 16 — Jul 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Canned Pickle Juice Beverages
Canned Pickle Juice Beverages
Gordy's Fine Brine Allows Consumers to Enjoy Pickle Juice on the Go
Gordy’s Fine Brine is catering to pickle-lovers with its canned pickle juice beverage. Although a divisive topic, some people enjoying drinking the sweet brine that keeps pickles tasting fresh.... MORE
Pickle Juice Soda Pops
Pickle Juice Soda Pops
Uncle Joe’s Candy Shop Now Offers Pickle-Flavored Soft Drinks
Those who enjoy drinking the juice from pickle jars are sure to appreciate the Pickle Juice Soda Pops from Uncle Joe’s Candy Shop, which has locations in Pennsylvania and Ohio. It’s... MORE
Pickle Brine Cocktail Mixers
Pickle Brine Cocktail Mixers
Brine Brothers Makes Natural, Drinkable Pickle Brine
After pickle brine has been used to transform cucumbers into a flavorful fermented food, the salty solution is rarely used for other purposes. However, the Brine Brothers are drawing attention to... MORE
Brine Sport Supplements
Brine Sport Supplements
The Pickle Juice Sports Drink Helps Replenish Electrolytes
Although it might sound questionable, pickle juice is an excellent way to maintain hydration during workouts, which the Pickle Juice Sports Drink helps to pack into a small shot format. The sports... MORE
Pickled Bacon Bites
Pickled Bacon Bites
The 2017 Calgary Stampede Will Feature Bite-Size Canadian Bacon Pickle Balls
While those who attended last year’s Calgary Stampede are sure to remember the famous Big Pickle Dogs, this year the annual rodeo is kicking things up a notch with its brand new Canadian Bacon... MORE
Pickle-Flavored Freeze Pops
Pickle-Flavored Freeze Pops
Van Holten's Freeze Ice Pops are Made with Pickle Brine
While most freeze ice pops are consumed for the sake of refreshment and flavor, Pickle-Ice is a unique product from Van Honten that is branded with a focus on sports recovery. As Van Holten is a... MORE

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