Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pickled
Provisions
Once considered niche, pickle juice and brine-based snacks go mainstream.
3.4
Trend score
Trend
What is the Pickled Provisions trend?
Pickled Provisions: As people look for unconventional flavors in familiar formats, brands are launching inventive food and beverage products that use pickle juice or brine as the star ingredient. This shift in perspective speaks to a culture of celebrating experimental eating and the possible link to performative food culture generally.
Trend themes
Themes within the Pickled Provisions trend
Three behaviours holding the trend together01
Pickle Juice Beverages
The rise of unconventional flavors in familiar formats is driving brands to launch pickle juice and brine-based beverages, presenting opportunities for companies to deliver flavorful and healthy drink alternatives.
02
Convenient Pickle Products
The convenience demanded by consumers has led to brands launching ready-to-drink pickle juices as well as freeze pops, snack bites, and soft drinks, indicating disruptive innovation opportunities for companies willing to cater to the changing needs and wants of their customer base.
03
Drinks Made with Pickle Brine
The production of bottled pickle juice for use as a base in cocktails is an example of how the use of unconventional ingredients in existing products can create novel flavor experiences, highlighting valuable prospects for businesses that are willing to cater to consumer demand for new and unique drinking experiences.
Industry implications
What the Pickled Provisions trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can refer to unconventional flavors in familiar formats through fermenting techniques and other methods to create new and unique products that cater to changing consumer preferences.
For
Sports/ Fitness
Offering convenient and healthy hydration options that prevent muscle cramps and replenish electrolytes lost during physical activity, beverage businesses and fitness brands can tap into the growing market for sports drinks that use unconventional ingredients like pickle juice brine.
For
Hospitality
The hospitality industry can cater to customers' need for novel tastes and unique flavor experiences through innovative cocktail mixes incorporating uncommon ingredients like pickle brine, offering disruptive innovation opportunities for brands that want to create memorable drinking experiences.
Workshop question
What seemingly fringe flavor can you explore as a main ingredient?
Trend signals
Trend signals for Pickled Provisions
Trend score 3.4 out of 10, from popularity 51%, activity 44%, freshness 8%.
Popularity51%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Pickled Provisions trend
6 featured examples from Jun 3, 2016 to Jul 7, 2017CategoryLifestyle
Canned Pickle Juice Beverages
Gordy's Fine Brine Allows Consumers to Enjoy Pickle Juice on the Go
Disruptive Innovation Opportunity: Incorporating canned pickle juice and other unusual beverage products into the food and beverage industry to add diversity to the market offerin…
CategoryUnique
Pickle Juice Soda Pops
Uncle Joe’s Candy Shop Now Offers Pickle-Flavored Soft Drinks
Opportunity to experiment with new tastes in the beverage industry, and launch unique flavors to niche markets.
CategoryLifestyle
Pickle Brine Cocktail Mixers
Brine Brothers Makes Natural, Drinkable Pickle Brine
The beverage industry can tap into the trend of drinkable pickle brine to offer unique options for health-conscious consumers and differentiate themselves in the market.
CategoryMarketing
Brine Sport Supplements
The Pickle Juice Sports Drink Helps Replenish Electrolytes
Disruptive innovation opportunity: Revolutionizing the sports drink industry by introducing unconventional ingredients and expanding hydration options for athletes and fitness ent…
CategoryLifestyle
Pickled Bacon Bites
The 2017 Calgary Stampede Will Feature Bite-Size Canadian Bacon Pickle Balls
Food vendors and event planners can leverage this trend to create new and exciting food options to attract more customers.
CategoryLifestyle
Pickle-Flavored Freeze Pops
Van Holten's Freeze Ice Pops are Made with Pickle Brine
The sports recovery freeze pops present disruptive innovation opportunities in the sports nutrition industry, offering a convenient and tasty way for athletes to replenish electro…
