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Expansive Pairing

Cocktail pairings that think outside the box entice the adventurous

Implications - Highlighting the continued interest in unconventional flavor combinations, consumers are opting to participate in avant-garde experiences that see cocktails paired with unexpected multi-sensory elements or dishes. This shift speaks to the expectation that going out for drinks is now a multifaceted event with one-of-a-kind experiences built-in.
Workshop Question - What one-of-a-kind experience can you offer to your customers in the interest of expanding on the conventional?
Trend Themes
1. Multi-sensory Experiences - The use of scents, sounds, and visuals are being integrated into cocktail tasting experiences, creating an immersive experience for consumers.
2. Creative Pairings - Brands are constantly experimenting with unique and unexpected food and drink pairings to appeal to consumers who are looking for novel experiences.
3. Innovative Flavors - Vodka brands are trying to reinvent flavored vodka by offering new, unique flavors that are more subtle and creative than typical fruity flavors.
Industry Implications
1. Food and Beverage - Innovative pairings and experiences are becoming increasingly popular in the food and beverage industry, offering new and exciting ways to enjoy food and drink.
2. Hospitality - Hotels and bars are using multi-sensory experiences and unique pairings to differentiate their offerings and provide guests with memorable experiences.
3. Dating and Social Events - Experiential matchmaking events are incorporating icebreaker challenges and unique activities to help singles connect and foster new relationships.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
73,619 Total Clicks
Date Range:
Jun 17 — Sep 18
Trending:
Mild

Featured Examples

Cocktail-Paired Chocolates
Cocktail-Paired Chocolates
The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors
Following the immense success of the Sake Kit Kat that paid tribute to traditional Japanese rice wine, Kit Kat introduced another sake-based Kit Kat featuring umeshu, or Japanese plum liquer—now,... MORE
Multi-Sensory Cocktail Tastings
Multi-Sensory Cocktail Tastings
The Berkeley's 'Out of the Blue' Features Scent, Sound and Visuals
‘Out of the Blue’ is a new and immersive cocktail tasting experience from London hotel The Berkeley that promises to engage one’s sense of taste, sight, hearing and smell. The all-... MORE
Experiential Matchmaking Events
Experiential Matchmaking Events
'The Big Summer Party' Connects Guests with Icebreaker Challenges
This month, Cosmopolitan and Lancôme are teaming up to host ‘The Big Summer Party’ on a rooftop in London as a fun way to help singles connect. When securing their ticket for the event,... MORE
Experimental Vodka Flavors
Experimental Vodka Flavors
U’Luvka's Ultra-Premium Polish Vodka Aims to Reinvent Flavored Vodka
For the first time in more than a decade, ultra-premium Polish vodka brand U’Luvka is adding to its product range. With its four new flavored expressions, U’Luvka is out to “reinvent the... MORE
Donut Cocktail Tastings
Donut Cocktail Tastings
The Clough Club Pop-Up Pairs Cartems Donuts with Mixed Drinks
Vancouver’s Cartems Donuterie and Clough Club recently teamed up to launch the Clough Club Pop-Up, which involved donut and cocktail tastings. A ticket to the event hosted at Cartems Donuterie... MORE
Russian Vodka-Paired Platters
Russian Vodka-Paired Platters
These Recipes Were Devised in Celebration of Russian Vodka Day
The Moscow Times celebrates the annual Russian Vodka Day by sharing a number of innovative cocktails and food recipes that are meant to be enjoyed with them. A few standout recipes that The Moscow... MORE

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Vodka-Flavored Beer Beverages
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Ready-to-Mix Bottled Cocktails
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Dual-Flavor Tonic Waters
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Vodka-Based Hangover Cures
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Strawberry-Filled Chocolate Bars
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The Chocolate Covered Strawberry Kit Kat is Available in the US
Plum Wine-Flavored Chocolates
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KitKat's Newest Flavor Mimics the Taste of Traditional Plum Sake
Chocolate Bar Sushi Rolls
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Environmentally Friendly Billboard Ads
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This Kit Kat Billboard Ad Shut Off for Earth Hour
Sushi Speed Dating Sessions
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This Pan-Asian Street Food Bar Hosted a Speed Dating Event
Hot Spring-Inspired Snacks
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Minimalist Holiday Homes
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Thisispaper Studio Created a Design-Centric Holiday Apartment in Warsaw
Rhubarb Rosehip Liqueurs
Rhubarb Rosehip Liqueurs
The Lakes Distillery's New Gin-Based Liqueur is Pink, Fruity and Floral
play_circle_filled Experiential Dating App Events
Experiential Dating App Events
Camp Meets Bagel is Part of Coffee Meets Bagel's CMB Experiences
Soda-Flavored Whisky Spirits
Soda-Flavored Whisky Spirits
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Naturally Pink Hot Chocolates
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play_circle_filled Transparent Vodka Campaigns
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The Newest Absolut Vodka Campaign Focuses on Sustainability
Huckleberry Vodka Spirits
Huckleberry Vodka Spirits
This Wild Roots Vodka is Infused with 100% Real, Fresh Huckleberries
Rosé-Inspired Vodkas
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Fast Food Dating Events
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Leon is Hosting a Speed Dating Event for Valentine's Day
Seventeenth Century Gins
Seventeenth Century Gins
Physic Gin is a Spirit Made with Botanicals Grown in a Historic Garden
Health-Focused Vodkas
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Vita Spirits Vodka is No-Sugar, Gluten-Free and Meant to Be Mixed with Water
Alcohol-Based Hot Sauces
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The 'Swamp Dragon' Hot Sauce Base is Made with Spirits Instead of Vinegar
Edible Cocktail Gummies
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Singapore’s Tippling Club's "Edible Cocktail" Menu is Matched with Drinks
play_circle_filled Festive Home Decor Ads
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Crate & Barrel's New Holiday Ad Features Actress Reese Witherspoon
Cozy Rooftop Bar Igloos
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New York's 230 Fifth Rooftop Bar Has Introduced 17 Cozy Custom-Made Igloos
Canned Pomegranate Margaritas
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The 'Pome-Granate-Rita' is a Female-Targeted Flavored Malt Beverage
Award-Winning Artisan Cocktails
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These Ketel One Cocktails are Created by World Class Mixologists
Prepackaged Artisan Cocktail Syrups
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The Crawley's Bartender Syrups Instantly Upgrade Any Cocktail
Kitchen Scrap Cocktails
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XYST Serves Cocktails Made with Repurposed Ingredients
Smoked Water Bottles
Smoked Water Bottles
This Oak Smoked Water From Halen Mon is Used for Culinary Adventures
Beanbag Game Bars
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Toronto's Bangarang is a Place to Play Indoor Cornhole
Pizza-Specific Wines
Pizza-Specific Wines
'Slice of Wine' is Designed for Pairing Pizza and Wine
Blooming Beverage Pairings
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Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
Complementary Wine Clubs
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HelloFresh's Club Offers Wine and Food Pairings to Match Its Meal Kits
Vegan Wine Pairings
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Wine-Accompanying Chocolates
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These Chocolates are to Be Paired with Sandeman's Porto
Cheesy Beer Pairings
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Flying Dog Brewery and Crisafulli’s Cheese Held a Tasting for Cheese and Beer
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Millennial Dining Discounts
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Culinary Cycling Tours
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Surgical Mask Matchmaking Events
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This Tokyo Event Uses Surgical Masks as a New Dating Tool
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The CookandDate Events Help Singles Meet New People and Learn to Cook
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'Love Me Run' Pairs Runners with a Companion for Each Kilometer
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The Romancing the Armpit Event Had Singles Sniffing Out Their Matches
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play_circle_filled Kid-Directed Dating Events
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