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U’Luvka's Ultra-Premium Polish Vodka Aims to Reinvent Flavored Vodka

 - Aug 17, 2018
References: uluvka & thespiritsbusiness
For the first time in more than a decade, ultra-premium Polish vodka brand U’Luvka is adding to its product range. With its four new flavored expressions, U’Luvka is out to "reinvent the flavored vodka channel to become more attractive to both retail customers and bartenders."

Fruit flavors have become fairly common in the world of flavored vodka, but these new options from U’Luvka focus on creative, delicate pairings like Apple & Coriander, Watermelon & Pepper, Orange & Juniper and Wild Rose. These new expressions are packed into giftable boxes that come with two drinking glasses.

With these four new premium vodka expressions, the Polish vodka brand hopes to inspire the creation of new cocktails, such as "garden-style cocktails," that can be made with a few fresh ingredient additions.