Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mealtime
Melon
Watermelon is adapted into new and familiar dishes for a healthful twist.
3.2
Trend score
Trend
What is the Mealtime Melon trend?
Mealtime Melon: Given its versatility and power as a natural source of hydration, watermelon is being seen incorporated into any and all mealtimes, as well as into various new snacks. This progression highlights the creativity of health-driven consumers in adapting recipes to better reflect their wellness goals, while also reinforcing the proliferation of superfood trends in the era of online recipe sharing.
Trend themes
Themes within the Mealtime Melon trend
Three behaviours holding the trend together01
Superfood Trend
Watermelon is seen incorporated into various mealtimes, highlighting the popularity of superfood trends in the era of online recipe sharing.
02
Wood-fired Cooking
Restaurants are expanding their existing salad options by including ingredients cooked over wood-fired grills, presenting a disruptive innovation opportunity for businesses looking to introduce a unique, smoky flavor to classic dishes.
03
Artisanal Snacks
Artisanal food products, like Butterflies' Fine English Biscuits featuring fruit and flower ingredients, appeal to adults with a sweet tooth and are perfect for those looking to satisfy sugar cravings modestly.
Industry implications
What the Mealtime Melon trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Business professionals in the food and beverage industry can reference the Superfood Trend and Artisanal Snacks trends to create unique and health-conscious products to target a growing consumer base.
For
Hospitality
The Wood-fired Cooking trend presents an opportunity for businesses in the hospitality industry to introduce a unique, smoky flavor to classic dishes and elevate their menus for the discerning foodie market.
For
Health and Wellness
All three mentioned trends offer opportunities for businesses in the health and wellness industry to target consumers looking for natural, nutritious, and tasty food options.
Workshop question
How can your product allow for elements of customization that empower consumers to use them in a way that reflects their lifestyle choices?
Trend signals
Trend signals for Mealtime Melon
Trend score 3.2 out of 10, from popularity 36%, activity 52%, freshness 8%.
Popularity36%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Mealtime Melon trend
4 featured examples from Jul 20, 2016 to Jun 29, 2017CategoryLifestyle
Summery Fire-Grilled Salads
Applebee's New Wood Fired Grill Salads Feature Fresh Summer Flavors
Restaurants can explore creating innovative menu offerings using wood-fired grilling techniques and fresh ingredients.
CategoryLifestyle
Summery Melon Yogurts
Chobani's Watermelon Yogurt is Refreshing and Protein-Rich
Companies can leverage incorporating watermelon and other fruits into their products to expand their food and beverage offerings.
CategoryLifestyle
Cheesy Watermelon Pizzas
This Watermelon Pizza Recipe Adds a Savory Element to a Summery Snack
This industry can capitalize on these trends by experimenting with new flavor combinations and working to meet consumer demand for healthy and unique dishes.
CategoryLifestyle
Artisanal Fruit Biscuits
Butterflies' Fine English Biscuits Feature Fruit and Flower Ingredients
Opportunities for the growth of artisanal food companies in the biscuit market.
