Summery Fire-Grilled Salads

Applebee's New Wood Fired Grill Salads Feature Fresh Summer Flavors

Following the installation of wood-fired grills in all of its restaurants, Applebee's has launched a new selection of Wood Fired Grill salads. With the growing demand for fresh, seasonal ingredients, many restaurants have expanded their existing salad options. Now Applebee's is putting its own twist on salad by including ingredients cooked over its wood-fired grills.

The new Wood Fired Grill salads are made-to-order with ingredients prepared on Applebee's American-made wood-fired grills. The smoky toppings are then paired with fresh, seasonal ingredients for a wholly unique salad experience. As Applebee's vice president and executive chef Cammie Spillyards-Schaefer explains, "The bold flavors from the Wood Fired Grills are the perfect complement to the refreshing produce we typically crave in the summertime."

With choices ranging from the Grilled Watermelon and Spicy Shrimp Salad to the Spicy Blackened Grilled Chicken, Avocado and Grapefruit Salad, the new lineup puts an unexpected twist on the traditional summer salad.

Wood-fired Grill Salads
Other companies can explore adding wood-fired grilled options to their menus to enhance the flavor of traditional dishes.
Fresh, Seasonal Ingredients
Restaurants can attract more customers by using fresh, seasonal ingredients in their menu offerings.
Twists on Traditional Dishes
Businesses can put their own unique twist on classic dishes to stand out and attract customers.

Where This Applies

Restaurant Industry
Restaurants can explore creating innovative menu offerings using wood-fired grilling techniques and fresh ingredients.
Food Industry
Food companies can develop new products and flavors that embrace the trend of wood-fired grilling and fresh ingredients.
Culinary Equipment Industry
Companies that manufacture and sell wood-fired grills can take advantage of the growing demand for this innovative cooking method.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 77%
Freshness 8%

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