Cocktails and spirits are elevated with subtle smokey additives
Implications - As scent and aroma continue to push the boundaries of cocktail experience, spirits and cocktail-making tools are being created in order to lend themselves to smokey, enthralling experiential beverages. This shift speaks to the new expectation of multi-sensory elements in order to satiate the short-lived attention span of modern consumers.
Workshop Question - What sensorial element can you play up in order to emphasize the overall experience of your product for customers?
Trend Themes
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Multi-sensory Cocktails — Shift towards multi-sensory cocktails with smokey elements for enhanced experiential beverages.
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Infused Libations — Increase in infused libations like smoked cider and smoked tequila, allowing broad opportunities within the craft beverage industry.
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Cocktail Smoking Equipment — Designing bar equipment that allows consumers to infuse their cocktails with woody and smokey flavors, democratizing cocktail smoking.
Industry Implications
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Craft Beverage — The rise of infused craft beverages with smokey elements renders an enormous opportunity for the craft beverage industry to experiment with diverse flavors.
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Mixology — The shift towards multi-sensory cocktails opens up the mixology domain for discovering new cocktail experiences through the creation of appealing scent and aroma with smoked elements.
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Bar and Restaurant Equipment — Opportunities exist for disruptive innovation in the cocktail-making process, like developing bar and restaurant equipment that enables consumers to smoke their cocktails with wood chips, dried herbs or spices.
