Category
Lifestyle
Assisted Choices
Trend cluster
Category
Smoked
Libation
Cocktails and spirits are elevated with subtle smokey additives.
3.2
Trend score
Trend
What is the Smoked Libation trend?
Smoked Libation: As scent and aroma continue to push the boundaries of cocktail experience, spirits and cocktail-making tools are being created in order to lend themselves to smokey, enthralling experiential beverages. This shift speaks to the new expectation of multi-sensory elements in order to satiate the short-lived attention span of modern consumers.
Trend themes
Themes within the Smoked Libation trend
Three behaviours holding the trend together01
Multi-sensory cocktails
Shift towards multi-sensory cocktails with smokey elements for enhanced experiential beverages.
02
Infused libations
Increase in infused libations like smoked cider and smoked tequila, allowing broad opportunities within the craft beverage industry.
03
Cocktail smoking equipment
Designing bar equipment that allows consumers to infuse their cocktails with woody and smokey flavors, democratizing cocktail smoking.
Industry implications
What the Smoked Libation trend means for industry
Where the trend changes the playbookFor
Craft beverage
The rise of infused craft beverages with smokey elements renders an enormous opportunity for the craft beverage industry to experiment with diverse flavors.
For
Mixology
The shift towards multi-sensory cocktails opens up the mixology domain for discovering new cocktail experiences through the creation of appealing scent and aroma with smoked elements.
For
Bar and restaurant equipment
Opportunities exist for disruptive innovation in the cocktail-making process, like developing bar and restaurant equipment that enables consumers to smoke their cocktails with wood chips, dried herbs or spices.
Workshop question
What sensorial element can you play up in order to emphasize the overall experience of your product for customers?
Trend signals
Trend signals for Smoked Libation
Trend score 3.2 out of 10, from popularity 47%, activity 40%, freshness 8%.
Popularity47%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Smoked Libation trend
6 featured examples from Feb 25, 2016 to Apr 3, 2017CategoryLifestyle
Libation-Infused Teas
The Smith Whiskey & Brandy Infused Teas Blend Flavor Varieties
Tea companies can explore the infusion of alcoholic flavors to create a new line of unique and sophisticated teas.
CategoryLifestyle
Cocktail Smoking Bar Equipment
The Crafthouse Cocktail Smoking Box and Gun Infuses Woody Flavors
The beverage industry can explore disruptive innovation opportunities by incorporating cocktail smoking techniques and equipment to create new and exciting drink offerings.
CategoryLifestyle
Scented Smokey Shaken Cocktails
Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass
The hospitality industry can incorporate these trends to enhance the overall drinking experience for customers and differentiate themselves in a crowded market.
CategoryLifestyle
Smokey Gin Flavors
This Gin Features Flavors with a Kick That is Uncommon in Drinks of Its Kind
Disruptive innovation opportunity: Craft distilleries can experiment with creating their own line of smokey gin flavors to cater to a niche market.
CategoryLifestyle
Smoke-Infused Tequilas
The Maestro Dobel Humito Silver Tequila is Made with 100% Blue Weber Agave
Distilleries can experiment with smoking techniques to create unique, high-end spirits.
CategoryLifestyle
Smoky Maple Ciders
This Woodchuck Hard Cider is Named After 'Campfire Pancakes'
Craft beverage companies can capitalize on the high demand for unique and flavorful products by experimenting with unconventional ingredients and flavors.
