The Maestro Dobel Humito Silver Tequila is the world's first tequila to be smoked with wood to infuse a subtle, smoky flavor that's totally all its own.
The tequila is crafted from 100% blue weber agave and takes countless hours to prepare. This is due to the 36-hour steam cooking process that the agave undergoes before being used to craft the libation.
Set to launch in the United States market for $50 per bottle, the Maestro Dobel Humito Silver Tequila offers tequila lovers a libation that's perfect for hot nights and pairing with grilled food. It enhances the somewhat subtle nature of the beverage to give it a taste profile that's totally one-of-a-kind.
The packaging for the tequila is kept simple with an embossed glass bottle and discreet label on the lower portion to keep the focus on the libation within.
Why This Trend Is Growing
- Smoke-infused Spirits
- Smoking spirits with wood adds a subtle, smoky flavor to traditional distilled beverages.
- Craft Tequila
- Crafting tequila using a lengthy and unique process results in a distinctive taste profile.
- Packaging Simplicity
- Keeping packaging simple for premium spirits allows consumers to focus on the high-quality product within.
Industries Being Reshaped
- Distillery
- Distilleries can experiment with smoking techniques to create unique, high-end spirits.
- Food and Beverage
- Restaurants and bars can offer unique cocktail creations made with smoke-infused spirits.
- Luxury Retail
- Premium packaging and unique taste profiles can attract high-end consumers in the retail sector.
